Discover the ice cream and frozen snack trends
Fruit ice cream cone with graphic elements on a green background.

A frozen category in full reinvention: textures, flavors, and innovative formats

Long considered a purely indulgent treat, ice cream holds a unique place in the food landscape. While indulgence remains central to consumer expectations, the frozen dessert category is gradually evolving with the emergence of healthier, plant-based, and lower-calorie recipes—without ever compromising its pleasure-driven nature.

At the same time, ice cream is increasingly part of a more experiential culture. It is showcased in immersive pop-up stores, becomes viral on social media, and is reinvented through ever more innovative formats, textures, and consumption occasions.

Ice cream: the ultimate indulgent treat

Ice cream embodies pure indulgence and draws heavily on the world of sweet desserts. However, it remains a highly seasonal product and was notably impacted by the heavy rainfall observed during the summer of 2024. Despite this seasonality, ice cream remains a staple in everyday consumption: 84% of French households purchased ice cream in 2023.
Ice cream cones arranged in a repeating pattern on a pink background.

Did you know?

Ice cream is the most consumed frozen dessert in France (41% of consumers), followed by soft serve (33%), sorbets (22%), and frozen yogurt (4%).

A frozen offering in full reinvention

Playing with textures and original flavors

Today, ice cream is no longer limited to a simple scoop of vanilla. Each year, it is reinvented through bold creations that play with a wide range of textures—creamy, crunchy, marbled—and unexpected flavor pairings.

Aromatic herbs, savory inspirations, and flavors from around the world are turning ice cream into a true sensory playground, balancing innovation and indulgence.

Mochi ice cream: an iconic texture

Mochi ice cream, made of ice cream wrapped in a thin layer of rice dough, has become a highly trendy dessert. Inspired by Japan, it stands out for its unique texture—both creamy and chewy—and for its original flavor combinations.

Açaí ice cream driven by social media

Originally from the Amazon region in Brazil and popularized in Rio, frozen açaí has become a viral trend. Served as a frozen fruit purée, it is consumed as a fresh, healthy snack that is rich in antioxidants and naturally indulgent.

It is often topped with a variety of ingredients (fruit, granola, coconut, powdered milk), as seen at Oakberry, a specialized chain where toppings are offered without limit.

New trends and immersive pop-up stores

In Paris, certain venues have become emblematic of this new ice cream scene. Folderol, both a wine shop and an ice cream parlor, offers artisanal ice creams with original flavors inspired by wine and gastronomy, such as apricot–verbena, fermented strawberry, or smoked buttermilk. The venue plays with contrasts and unexpected combinations, including olive oil and sea salt ice cream.

When pop culture meets ice cream

British singer Dua Lipa recently shared her favorite ice cream recipe: a scoop of vanilla topped with a drizzle of olive oil and a pinch of sea salt. This surprising combination quickly went viral and was widely shared and replicated on social media.

At the end of March, the brand Extrême also opened an ultra-colorful retro arcade-themed pop-up store featuring an immersive ice cream bar. The goal was to introduce new flavors through a unique sensory experience combining indulgence and originality.

Hand holding a cone filled with fresh strawberries on a red background.

Plant-based and healthier ice creams

Vegan ice cream

Made from plant-based beverages or nut purées, vegan ice creams offer an indulgent alternative while meeting clean-label expectations. This fast-growing segment is driven by strong innovation momentum from brands.

Healthier and lower-calorie ice creams

So-called “healthier” ice creams respond to the better-for-you trend through reduced sugar content, added protein, yogurt-based recipes, or 100% fruit sorbets. The objective is clear: to offer indulgence with better nutritional balance.

LEC ice creams, launched by Formula 1 driver Charles Leclerc, illustrate this trend. They contain a maximum of around 150 kcal per 100 g and reduced sugar levels thanks to naturally derived sweeteners.

Premiumization and elevated ice cream experiences

Ice cream is becoming more sophisticated through artisanal production methods and short distribution channels. Bon Dimanche, an artisanal micro-dairy in the Yvelines region, offers locally produced ice creams made from predominantly French raw materials (over 90% in 2024). The brand emphasizes short supply chains, with distribution limited to a 100 km radius in the Île-de-France region, combining artisanal quality, local commitment, and indulgence.

Ice cream and sorbet innovations: product examples

New flavor pairings

• Tesori Dell’Arca (Italy): ice cream with salted ricotta and candied pears, cocoa brownie pieces
• La Mémère Puget (France): milk ice cream with Puget olive oil
• Bianco (France): ice cream inspired by Dubai chocolate, with pistachio, chocolate, caramelized pistachios, and crunchy kadayif

Playing with textures

• Carrefour (France): ice cream cone with a molten center and crunchy disc
• Ferrero Collection Experience (France): hazelnut ice cream bar with custard-style coating and milk chocolate
• Tiliz Cookie Balls (France): cookie dough balls filled with vanilla ice cream

Dessert inspirations

• President’s Choice (Canada): s’mores-style ice cream bar
• Haagen-Dazs (France): Paris-inspired macaron-flavored ice cream
• The Icely Brothers (Germany): organic vegan apple pie–flavored ice cream

Beverage inspirations

• Carte d’Or (Poland): duo of sorbets inspired by the Spritz cocktail
• Coopérative U (France): barista-style ice cream
• Glaces de Provence (France): mojito-flavored alcoholic ice cream

Traveling through ice cream flavors

• Smoti (Brazil): roasted Japanese green tea (hojicha) ice cream
• Naturaplan Bio (Switzerland): mango lassi–inspired ice cream bar
• Picard (France): dragon fruit and lime sorbet

Adding fun to ice cream

• Boni (Belgium): blue ice cream in a push-up tube
• Kroger Deluxe (United States): ice cream in the colors of the American flag
• Picard (France): vanilla ice cream decorated with sheep-shaped popcorn

Mochi ice cream with original flavors

• Picard (France): duo of coconut/passion fruit and coconut/raspberry mochis
• Ma Intermarché (France): black sesame, sakura, and green tea mochis
• Little Moons (France): limited-edition indulgent mochi ice creams

Indulgent plant-based ice creams

• Farm Boy (Canada): oat-based frozen dessert with salted caramel and peanuts
• Mövenpick Vegan Moments (Germany): vegan vanilla ice cream with cherry swirls and brownie pieces

High-protein and low-sugar ice creams

• Gym Bod (Australia): low-sugar ice cream bar with 6 g of protein
• Kri Kri (Greece): ice cream high in protein and fiber, with no added sugar

Functional ice creams

• Alec’s Probiotic Ice Cream (United States): organic ice cream rich in probiotics
• Holsom Functional by Philosopheat (Argentina): ice cream with adaptogenic mushrooms

New formats and mini indulgences

• Evive (Canada): chocolate-coated frozen smoothie bites
• Magnum Bonbon (France): ice cream bites in a tub
• Pop Fruit Bio Mini (France): organic mini fruit sorbet bars
• Compliments (Canada): mini birthday cake–flavored ice cream bar

Ethical ice creams

• Pakkasmarja (Finland): frozen smoothie bites made from upcycled fruit
• Ben & Jerry’s (United Kingdom): fair-trade ice cream supporting refugees, co-created with 13 refugee entrepreneurs
Tub of fleur de lait ice cream with olive oil, green packaging on a white background.La mémère and Puget - Milk flower with olive oil
Functional ice cream tub with dulce de leche flavor on a white background.Holsom - Dulce de leche
Ice cream tub with red, white and blue colors displayed on a white background.Kroger Deluxe
Oat-based ice cream tub with caramel and peanut flavor, brown packaging.Farm Boy Oatrageous - Caramel and peanut flavour
Hojicha sorbet tub displayed on a white background, green packaging.Smoti - Hojicha
Red fruit sorbet tub with orange lid displayed on a white background.Vau - Red berry sorbet
Box of mochi ice cream displayed on a white background, pink packaging.Picard - 2 coconut mochi with passion fruit filling and coconut mochi with raspberry filling
Carte d’Or raspberry spritz flavored ice cream tub on a white background.Carte d'Or - Spritz
Chocolate and pistachio ice cream tub with sauce, displayed on a white background.Bianco - Pistachio, chocolate, Dubaï edition
Ben & Jerry’s mango ice cream tub with colorful packaging on a white background.Ben & Jerry's - Sweet mango
Box of protein chocolate-coated ice cream sticks displayed on a white background.Gym Bod - Protein choc dipped sticks caramel
Cookie-style ice cream bites presented in a tub, product view on a light background.Tiliz - Cookie balls vanilla
FAQ

All you need to know about ice-cream and sorbets

  • Why is the ice cream market undergoing major changes?
    Because consumers now expect more than indulgence: healthier or plant-based recipes, immersive experiences, and products that deliver strong sensory value.
  • What are the key innovation trends in ice cream?
    Brands are focusing on texture play, unexpected flavor pairings, global inspirations, and playful or premium formats.
  • How is ice cream becoming more experiential?
    Through immersive pop-up stores, viral social media concepts, and pop culture influences that turn ice cream into a lifestyle and entertainment product.
  • How are health expectations reshaping the ice cream offer?
    With the rise of vegan, reduced-sugar, high-protein, and functional ice creams that balance nutritional benefits with indulgence.
  • What changes are emerging in formats and brand commitments?
    The market is seeing premiumization through artisanal production and short supply chains, alongside the growth of mini formats, ethical products, and socially or environmentally engaged brands.

ProtéinesXTC

Written in collaboration with ProtéinesXTC, SIAL Network's innovation partner