
A frozen category in full reinvention: textures, flavors, and innovative formats
Long considered a purely indulgent treat, ice cream holds a unique place in the food landscape. While indulgence remains central to consumer expectations, the frozen dessert category is gradually evolving with the emergence of healthier, plant-based, and lower-calorie recipes—without ever compromising its pleasure-driven nature.
At the same time, ice cream is increasingly part of a more experiential culture. It is showcased in immersive pop-up stores, becomes viral on social media, and is reinvented through ever more innovative formats, textures, and consumption occasions.
Ice cream: the ultimate indulgent treat

Did you know?
Ice cream is the most consumed frozen dessert in France (41% of consumers), followed by soft serve (33%), sorbets (22%), and frozen yogurt (4%).
A frozen offering in full reinvention
Playing with textures and original flavors
Today, ice cream is no longer limited to a simple scoop of vanilla. Each year, it is reinvented through bold creations that play with a wide range of textures—creamy, crunchy, marbled—and unexpected flavor pairings.
Aromatic herbs, savory inspirations, and flavors from around the world are turning ice cream into a true sensory playground, balancing innovation and indulgence.
Mochi ice cream: an iconic texture
Mochi ice cream, made of ice cream wrapped in a thin layer of rice dough, has become a highly trendy dessert. Inspired by Japan, it stands out for its unique texture—both creamy and chewy—and for its original flavor combinations.
Açaí ice cream driven by social media
Originally from the Amazon region in Brazil and popularized in Rio, frozen açaí has become a viral trend. Served as a frozen fruit purée, it is consumed as a fresh, healthy snack that is rich in antioxidants and naturally indulgent.
It is often topped with a variety of ingredients (fruit, granola, coconut, powdered milk), as seen at Oakberry, a specialized chain where toppings are offered without limit.
New trends and immersive pop-up stores
In Paris, certain venues have become emblematic of this new ice cream scene. Folderol, both a wine shop and an ice cream parlor, offers artisanal ice creams with original flavors inspired by wine and gastronomy, such as apricot–verbena, fermented strawberry, or smoked buttermilk. The venue plays with contrasts and unexpected combinations, including olive oil and sea salt ice cream.
When pop culture meets ice cream
British singer Dua Lipa recently shared her favorite ice cream recipe: a scoop of vanilla topped with a drizzle of olive oil and a pinch of sea salt. This surprising combination quickly went viral and was widely shared and replicated on social media.
At the end of March, the brand Extrême also opened an ultra-colorful retro arcade-themed pop-up store featuring an immersive ice cream bar. The goal was to introduce new flavors through a unique sensory experience combining indulgence and originality.

Plant-based and healthier ice creams
Vegan ice cream
Made from plant-based beverages or nut purées, vegan ice creams offer an indulgent alternative while meeting clean-label expectations. This fast-growing segment is driven by strong innovation momentum from brands.
Healthier and lower-calorie ice creams
So-called “healthier” ice creams respond to the better-for-you trend through reduced sugar content, added protein, yogurt-based recipes, or 100% fruit sorbets. The objective is clear: to offer indulgence with better nutritional balance.
LEC ice creams, launched by Formula 1 driver Charles Leclerc, illustrate this trend. They contain a maximum of around 150 kcal per 100 g and reduced sugar levels thanks to naturally derived sweeteners.
Premiumization and elevated ice cream experiences
Ice cream is becoming more sophisticated through artisanal production methods and short distribution channels. Bon Dimanche, an artisanal micro-dairy in the Yvelines region, offers locally produced ice creams made from predominantly French raw materials (over 90% in 2024). The brand emphasizes short supply chains, with distribution limited to a 100 km radius in the Île-de-France region, combining artisanal quality, local commitment, and indulgence.
Ice cream and sorbet innovations: product examples
New flavor pairings
• La Mémère Puget (France): milk ice cream with Puget olive oil
• Bianco (France): ice cream inspired by Dubai chocolate, with pistachio, chocolate, caramelized pistachios, and crunchy kadayif
Playing with textures
• Ferrero Collection Experience (France): hazelnut ice cream bar with custard-style coating and milk chocolate
• Tiliz Cookie Balls (France): cookie dough balls filled with vanilla ice cream
Dessert inspirations
• Haagen-Dazs (France): Paris-inspired macaron-flavored ice cream
• The Icely Brothers (Germany): organic vegan apple pie–flavored ice cream
Beverage inspirations
• Coopérative U (France): barista-style ice cream
• Glaces de Provence (France): mojito-flavored alcoholic ice cream
Traveling through ice cream flavors
• Naturaplan Bio (Switzerland): mango lassi–inspired ice cream bar
• Picard (France): dragon fruit and lime sorbet
Adding fun to ice cream
• Kroger Deluxe (United States): ice cream in the colors of the American flag
• Picard (France): vanilla ice cream decorated with sheep-shaped popcorn
Mochi ice cream with original flavors
• Ma Intermarché (France): black sesame, sakura, and green tea mochis
• Little Moons (France): limited-edition indulgent mochi ice creams
Indulgent plant-based ice creams
• Mövenpick Vegan Moments (Germany): vegan vanilla ice cream with cherry swirls and brownie pieces
High-protein and low-sugar ice creams
• Kri Kri (Greece): ice cream high in protein and fiber, with no added sugar
Functional ice creams
• Holsom Functional by Philosopheat (Argentina): ice cream with adaptogenic mushrooms
New formats and mini indulgences
• Magnum Bonbon (France): ice cream bites in a tub
• Pop Fruit Bio Mini (France): organic mini fruit sorbet bars
• Compliments (Canada): mini birthday cake–flavored ice cream bar
Ethical ice creams
• Ben & Jerry’s (United Kingdom): fair-trade ice cream supporting refugees, co-created with 13 refugee entrepreneurs
La mémère and Puget - Milk flower with olive oil
Holsom - Dulce de leche
Kroger Deluxe
Farm Boy Oatrageous - Caramel and peanut flavour
Smoti - Hojicha
Vau - Red berry sorbet
Picard - 2 coconut mochi with passion fruit filling and coconut mochi with raspberry filling
Carte d'Or - Spritz
Bianco - Pistachio, chocolate, Dubaï edition
Ben & Jerry's - Sweet mango
Gym Bod - Protein choc dipped sticks caramel
Tiliz - Cookie balls vanillaAll you need to know about ice-cream and sorbets
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Why is the ice cream market undergoing major changes?Because consumers now expect more than indulgence: healthier or plant-based recipes, immersive experiences, and products that deliver strong sensory value.
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What are the key innovation trends in ice cream?Brands are focusing on texture play, unexpected flavor pairings, global inspirations, and playful or premium formats.
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How is ice cream becoming more experiential?Through immersive pop-up stores, viral social media concepts, and pop culture influences that turn ice cream into a lifestyle and entertainment product.
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How are health expectations reshaping the ice cream offer?With the rise of vegan, reduced-sugar, high-protein, and functional ice creams that balance nutritional benefits with indulgence.
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What changes are emerging in formats and brand commitments?The market is seeing premiumization through artisanal production and short supply chains, alongside the growth of mini formats, ethical products, and socially or environmentally engaged brands.

