SIAL Paris and SIAL Network's food trade shows now have a digital platform called The SHOwP, allowing exhibitors and visitors to connect and conduct business year-round.
the showp logo

Unique concentration of physical and digital know-how

The SHOwP aims to offer all the advantages of physical and digital services to support its customers and enable them to improve their business. Composed of experts in physical commerce, events, and e-commerce, it is not just an algorithm but also boasts a dedicated team and personalized support.

The SHOwP is :

  • The largest B2B community: exhibitors and visitors to Comexposium Group trade shows for 60 years, online 365 days a year.
  • 1 platform, 3 worlds: the new B2B marketplace dedicated to buyers and sellers in the Food, Fashion, and Sport worlds.
  • A powerful digital tool: a high-performance platform to help you accelerate your business all year round.


What's in it for you?

Sellers and buyers, with The SHOwP :

  • Expand your business and find new partners.
  • Keep up to date with the latest trends 365 days a year.
  • Secure transactions with your partners.
  • Manage your business efficiently thanks to an intuitive tool featuring innovative functions.


Why join The SHOwP marketplace?

For sellers:

  • Gain access to thousands of qualified regular buyers at our SIAL Paris trade show.
  • You can present your products by brand, category, and sector to effectively promote them.
  • Our user-friendly and ergonomic interface makes it easy for you to navigate.
  • Our dedicated team is ready to assist you as you take your first steps on the marketplace.
  • All transactions are secure.


Buyers' side :

  • We carefully select our sellers.
  • A catalog of thousands of products for immediate or long-term delivery.
  • Our interface is designed to be user-friendly and efficient, saving you time and effort.
  • Stay up-to-date with the latest trends.
  • Enjoy the convenience of payment solutions allowing you to pay within 30 days.


A dedicated team and personalized support.

Before, during, and after the show, THE SHOwP extends the relationship between sellers and buyers.

Recommendations include personal shopping mode, networking, order taking, and transactions with a team available to support each client throughout their business experience using the platform.

Contact us for more information:

SIAL Network


  • Food & Drinks Malaysia - Kuala Lumpur
  • SIAL Canada - Montreal
  • SIAL Canada - Toronto
  • SIAL Paris - Paris
  • SIAL in China - Shanghai
  • SIAL in China - Shenzhen
  • SIAL in India - New Delhi
  • SIAL Interfood - Jakarta
  • Gourmet Selection - Paris
  • Cheese & Dairy products show - Paris
  • Djazagro - Algiers