Discover SIAL Bakery, the space where bakery, snacking, tasting and innovation come together at the heart of SIAL Paris.
Illustration of a yellow bakery concept featuring a dining area, sales counter and customers placing orders.

Discover SIAL Paris’ new bakery destination

At the heart of Hall 5B, SIAL Paris invites you to discover SIAL Bakery, a true 85 sqm live bakery inspired by Parisian bakery shops.

Behind the ovens, dough is prepared in front of visitors, viennoiseries bake before their eyes, sandwiches are made to order and the aromas of fresh baking draw food professionals towards this lively and indulgent space.

Here, bakery becomes a place for meetings, tastings and inspiration for foodservice, snacking and hospitality professionals.

Discover the event programme

Two spaces to experience SIAL Bakery

Throughout the day, two bakers bring SIAL Bakery to life through demonstrations, sweet and savoury creations, and tastings inspired by French bakery expertise.

The demonstration workshop

This functional replica of a bakery workshop also showcases the equipment and expertise of SIAL Bakery partners, used in real conditions throughout the show: ovens, mixers, fermentation solutions, laminating and preservation equipment. This live bakery experience allows visitors to discover firsthand the technologies shaping new snacking, foodservice and modern bakery experiences.

The tasting & coffee bar area

The tasting area welcomes visitors around creations prepared on-site in a warm atmosphere.

Coffee in hand, a freshly baked viennoiserie or a new snacking creation to discover: SIAL Bakery invites visitors to enjoy a gourmet break and fully experience the space.

A new meeting place for foodservice professionals

Snacking continues to transform eating habits around the world. Grab-and-go formats, premium offers, plant-based recipes, and growing expectations around indulgence and convenience are driving the sector forward.

This space goes beyond a simple exhibition area to become a real business hub where technological solutions meet the operational needs of foodservice professionals. Manufacturers, international buyers and distributors come together to:

  • secure future partnerships
  • identify concrete profitability drivers
  • capture the latest growth dynamics of an increasingly hybrid sector

Practical information

Repeating pattern of golden croissants on a beige background, designed as a decorative graphic element.

Where to find SIAL Bakery?

SIAL Paris, Hall 5B at Paris Nord Villepinte

Saturday to Tuesday: 10:00 am to 6:30 pm

Wednesday: 10:00 am to 5:00 pm

More practical information
Repeating cinnamon roll pattern on a beige background, illustrated for a bakery-themed visual identity.

Tasting schedule

10:00am – 12:00pm: Taste freshly baked pain au chocolat and croissants and enjoy a French-style breakfast at SIAL Paris.

12:00pm – 2:00pm: Sample traditional ham and butter sandwiches and croque-monsieur (vegetarian option available) and discover iconic French bakery classics.

2:00pm – 6:30pm: Enjoy a selection of brioche, chouquettes and palmier pastries for a sweet break during your visit to the exhibition.

The programme subject to change depending on daily events and activities at the show.

Thematic routes