ARTE BIANCA S.R. L.

ARTEBIANCA

Our Story

Founded in 1968 by Adriano Anzanello, Arte Bianca has built its identity on the perfect balance between tradition and innovation, specializing in the production of premium crustless bread.

In 2009, the company took a major step forward with the launch of PanPiuma, a brand that quickly established itself as the leading reference in the soft crustless bread segment across Nielsen Areas 1 and 2.

Today, Arte Bianca continues to grow while remaining firmly rooted in its original values: quality, simplicity, transparency and a constant commitment to innovation.

PanPiuma: The Taste of Real Bread

PanPiuma combines the authentic taste of traditional bread with the convenience of a soft, crustless format. Its distinctive character is also reflected in its generously sized, thicker-than-average slices.

Behind every PanPiuma product lies a rigorous approach to ingredients and production, based on three core principles:

• Transparency
• PanPiuma recipes are based on a limited number of carefully selected, high-quality ingredients. The PanPiuma Grano Tenero recipe contains just six ingredients: flour, water, premium extra virgin olive oil, natural yeast, sea salt and malted wheat flour. All ingredients are clearly communicated on the front of the packaging.
• Authenticity and Simplicity
• PanPiuma follows the principles of traditional breadmaking, with no additives, preservatives or artificial colourings. Thanks to its exceptionally long natural fermentation process, PanPiuma is the first brand in the industrial bread sector to eliminate sugar from its recipes while using only a small amount of yeast. No mono- and diglycerides or other additives are used to achieve softness: the bread's naturally soft texture is the result of the production process itself.
• A Plant-Based Choice
• PanPiuma products contain neither lactose nor animal-derived ingredients. Certified VEGAN, they are naturally suitable for plant-based lifestyles and a wide range of dietary preferences

Continuous Innovation

Innovation is an integral part of Arte Bianca's growth strategy, with continuous investment in recipes, ingredients and production processes.

• 2025 – A New Generation of PanPiuma
• The entire PanPiuma range was renewed with the exclusive use of premium extra virgin olive oil.
• 2026 – Two New Product Launches
• PanPiuma introduced two major innovations to the market: PanPiuma 100% Whole Wheat (300 g) and PanPiuma Classic Whole Wheat – New Recipe (400 g).

A Complete and Versatile Range

With 18 SKUs, the PanPiuma portfolio is designed to meet a wide variety of consumer needs and occasions, from soft wheat and durum wheat to whole wheat and cereal-based options.

The range includes:

• Classic – 400 g
• Forno Line – 300 g
• Pocket – 150 g
• Rollable – 250 g
• Party – 1,000 g
• Organic – 400 g and 300 g, including Spelt and Kamut variants in the 300 g format
• Fiocchi di Pane Croccante – available in 250 g, 500 g and 1,500 g formats

The portfolio is further enriched by PanPiumino Organic, a specially developed recipe designed for children aged 4 to 8. Winner of the Quality Award 2025 and 2026, PanPiumino combines a high protein content with low salt and small, easy-to-hold slices, making it particularly suitable for young consumers.

One Product, Endless Possibilities

PanPiuma is much more than sliced bread. Its versatility makes it the perfect base for an endless variety of sweet and savoury creations, from sandwiches and mini pizzas to cannoli and tiramisu.

This versatility also plays a key role in the brand's relationship with its consumers. Arte Bianca has built an active and engaged community through social media, collaborations with food bloggers, competitions, special events and innovative consumer initiatives — including exclusive home visits by professional chefs, who showcase new and creative ways to enjoy PanPiuma.

Growth with a Long-Term Vision

Today, Arte Bianca is led by Massimiliano Anzanello, son of the company's founder. Under his leadership, the company has maintained double-digit growth for more than a decade, confirming the strength of its business model and the growing appeal of the PanPiuma brand.

Looking ahead, Arte Bianca is committed to further strengthening its position through continued investment in research, technology and product innovation, while expanding its distribution network both in Italy and internationally.

The company's ambition is clear: to bring the authentic taste, simplicity and versatility of PanPiuma to an increasingly broad international audience, while preserving the values and expertise that have defined Arte Bianca for more than 50 years.

Discover More

www.panpiuma.it | www.artebiancagroup.it