GUIDED TOURS

XTC is a consulting agency at the service of all manufacturers, distributors and service providers involved in the design and marketing of new consumer products, particularly food products. In 1995, XTC designed database™, the first worldwide database of food innovations on the Internet, as well as the Trend Tree, a food trend segmentation tool used today throughout the world.

Equipped with relevant global innovation monitoring tools adapted to the world of food and Nutraceuticals, our team has become an expert and makes its skills available to companies that want to develop, innovate and create value, or enhance the benefits of their products from a Nutritional, Taste, Clean, Natural or Pleasure aspects... Deciphering major trends, emergences and "soft noises", detecting potential innovations, discerning the ideas that bring profit, reputation and image: we are "head hunters" for new opportunities, new distribution methods and new developments. Specialized in nutrition, health and well-being, we develop communication tools adapted to these messages, which are so sensitive because they touch the individual even in his or her private life. Talking to consumers, prescribers, medias and professionals: that's our job!