AIRFRYER: THE HOME COOKING REVOLUTION
A rapid rise in support of better eating
The AirFryer has seen a surge in popularity in recent years. Driven by trends in healthy eating, homemade meals, and convenience, this appliance has become a staple in many homes. Its key advantage? Fast, even, and crispy cooking with little to no oil.
Celebrated on social media, it inspires thousands of recipes and gathers a vibrant community of food enthusiasts. In response, chefs, brands, and manufacturers are adapting their offerings, turning the AirFryer into more than just a kitchen appliance—it's a new way of cooking every day.
A fast takeover of French households
The trend is undeniable: 2.6 million AirFryers were sold in France in 2024, marking a staggering 140% increase compared to 2023. Today, 27% of French households own one, making the AirFryer the second most purchased kitchen appliance after the drip coffee maker. This figure perfectly illustrates the shift in culinary habits toward healthier, faster, and more practical solutions.
A tool for healthy and homemade cooking
The AirFryer meets a dual demand: eating well without complicating life. Compact and versatile, it’s especially popular among urban households or those without a traditional oven. In just minutes, it can prepare grilled vegetables, golden meats, crispy fish, or even indulgent desserts. In a context where 53% of French people reduce their fat intake when watching their weight, the AirFryer stands out as an ideal alternative: less oil, fewer calories, but just as much enjoyment.
Crispy cooking without oil
The AirFryer mimics deep-frying without oil immersion. A system of hot air circulation at high temperatures ensures fast, even cooking. The result: a crispy texture similar to frying, but much lighter. And contrary to popular belief, it’s not just for fries—vegetables, meats, fish, snacks, and even pastries can be cooked in it. Its versatility makes it a true everyday companion.
Convenience, speed, and energy savings
With the rise of remote work, people are looking for ways to cook quickly and efficiently. The AirFryer cooks faster than a traditional oven, uses less energy, and reduces cooking odors. Perfect for spontaneous meals, it strikes a balance between saving time and culinary quality.
A trend driven by social media
Initially seen as a simple fryer, the AirFryer has taken over social platforms. Thousands of viral videos and recipes have transformed its image, showing it can cook anything: vegetables, meats, pastries, even pizzas. Today, it inspires dedicated cookbooks and has become a true cultural culinary phenomenon.
Brands and manufacturers embrace the trend
The AirFryer’s success hasn’t gone unnoticed.
In the UK, it’s already the third most-used kitchen appliance. Major players like Nestlé (Maggi) have launched seasonings specifically designed for AirFryer cooking, ensuring perfect crispiness. Meanwhile, retailers like Albert Heijn in the Netherlands offer ready-to-cook meals in AirFryer-friendly trays, ready in under 15 minutes.
Leading brands in the market
Several major brands drive the AirFryer market:
Ninja, the top seller in France in 2024, offers single and dual-basket models.
Philips, a pioneer in the sector, launched the first AirFryer in 2010 and continues to innovate. Moulinex and SEB cater to French households with compact, ergonomic, and high-performance designs.
Recent models now connect to mobile apps, allowing users to monitor cooking, receive notifications, access personalized recipes, or activate a keep-warm mode.
Chefs back the AirFryer
Renowned chefs are also joining the trend. Thierry Marx recently collaborated on a model sold for under €40, simple and intuitive, while Cyril Lignac shares AirFryer recipes in videos reaching up to 100,000 views on YouTube.
These initiatives help democratize the appliance and reconcile speed, pleasure, and homemade cooking.
Product innovations around the AirFryer
The AirFryer craze has inspired many food brands to develop product lines tailored to this cooking method:
Special AirFryer fries
• Lamb Weston (France): skin-on waffle fries, cooked in minutes.
• Iceland (UK): crinkle-cut fries ready in 9 minutes.
Crispy snacks and appetizers
• Nomet Apéro (Belgium): mini seaweed croquettes.
• Delhaize Hot Snack (Belgium): shrimp tempura ready in 7 minutes.
Restaurant-style dishes and sides
• Birds Eye Deli Sides (UK): restaurant-style cooked vegetables.
• Via Emilia (USA): flame-grilled vegetables.
Exotic and world cuisine
• By Sainsbury’s (UK): breaded chicken with Korean gochujang sauce.
Plant-based options
• Strong Roots Air Bites (UK): pumpkin and spinach bites in quinoa crust.
• Meat Zero (Thailand): vegan bites rich in protein and fiber.
Sweet offerings
• Maheso (Spain): churros filled with spreadable cream.
Ready meals and seasonings
• Mantinga Fry Tastic! (Lithuania): mini pizzas for AirFryer.
• AH AirFryer (Netherlands): pumpkin mac & cheese ready in 15 minutes.
• McCormick Air Fryer Mix (Singapore): chicken marinade.
• Maggi Air Fryer Mix (UK): piri-piri spice blend ready in 15 minutes.
AirFryer: the essential kitchen companion
The AirFryer represents a new generation of cooking: faster, healthier, and more connected. It meets the expectations of modern consumers who want to eat well without spending hours in the kitchen. With commercial success, social media influence, product innovation, and support from renowned chefs, the AirFryer is establishing itself as a lasting culinary revolution.
Everything you need to know about the AirFryer
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What is the best-selling AirFryer in France in 2024?Ninja, followed by Philips, Moulinex, and SEB.
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How many AirFryers were sold in France in 2024?2.6 millions units.
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What are the key benefits of the AirFryer?Fast cooking, oil-free, versatile, energy-saving, and convenient.
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How does the AirFryer help reduce fat intake?It uses little to no oil, resulting in fewer fats and calories.
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Is cooking with an AirFryer faster than using an oven?Yes, it cooks faster and uses less energy.
