Thai Coconut Public Limited, dive into water lentils!
Interview with Napatsorn Chinpinklyo, CMO, Thai Coconut Public Company Limited
You took part in SIAL Paris in 2022... how did your show go?
The SIAL Paris 2022 exhibition was a very positive experience for our company. We were very satisfied with the event and received a warm welcome from the visitors. Our products generated a great deal of interest, and we had the opportunity to establish promising contacts with potential business partners. The feedback we received on our booth and products was extremely encouraging, reinforcing our confidence in participating in such events in the future.
Have you benefited from a "SIAL Innovation" effect?
SIAL Innovation was a real opportunity for our company. We were able to showcase our innovative product and attract visitors' attention to our booth. It was a platform to introduce our company and our novelty to the market.
Have you noticed an increase in your sales following this award and the visibility it brought?
Indeed, although the direct impact on our sales is not very significant, the recognition and visibility we gained from this award were extremely beneficial. Our innovative products often target niche markets, which may limit the immediate impact on sales. However, this distinction has strengthened the reputation of our company and brand, attracting more potential customers to our booth during the exhibition. This has paved the way for discussions and future opportunities that could translate into long-term sales.
What has contributed to the success of your brand?
The success of our brand primarily lies in our ability to offer innovative products that meet the specific needs of our customers. We are constantly listening to their needs, allowing us to adapt our formulas or create new products tailored to their markets. Our commitment to introducing new ideas to the market sets us apart and reinforces our positioning. Ultimately, it is this customer-focused, innovation-driven approach that has contributed to the ongoing success of our brand.
And in retrospect, what did you take away from your experience at SIAL Paris?
Apart from meeting annually with our existing customers, the exhibition is the place where we can build more company and brand awareness among new potential customers. It is also a good chance to showcase our new product idea and discuss further with customers to develop products together in the future.
