Pulses, grains, fruits & vegetables: Overview of the market in 2026
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Pomegranate slice on a colorful surface with a metal fork.

Global market size and growth drivers

The global fresh fruit and vegetable market is valued at over USD 850 billion in 2024 and is projected to reach nearly USD 1,274 billion by 2033, with an average annual growth rate of 4.6% between 2025 and 2033. (Source: Grand View Research)

This growth is driven by three major factors:

  • The rise in health consciousness among consumers,
  • The expansion of ready-to-eat formats (fresh-cut, packaged portions),
  • The boom in premium and organic products focused on wellness-oriented consumption. (Source: Dataintelo)
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In France: between challenges and opportunities

In France, the fresh fruit and vegetable sector generates an estimated €22 billion (excl. tax) in retail sales revenue — including supermarkets, markets, and specialty stores. (Source: FranceAgriMer)

On the consumption side, despite continued consumer interest in fresh products, purchasing volumes are slightly declining: in 2024, French households reduced their fruit and vegetable purchases by around 2%, with a sharper drop in fruit consumption. (Source: Le Monde.fr)

At the same time, the industry is highlighting several key developments:

  • The revival of forgotten vegetables or heritage varieties (such as Jerusalem artichokes and parsnips) and rare fruits (like pink apples and blood pears) as differentiation drivers. (Les halles de Chevilly)
  • The growing demand for ultra-local sourcing and short supply chains, along with a strong focus on traceability. (elzeard.co)
  • Persistent price and quality pressure: 65% of French consumers consider price a major barrier to purchasing fruit and vegetables in this category. (elzeard.co)
Black dried raisins on a pink background.

nnpraisins – Black Raisins - Grade 3

Rich-tasting black raisins, naturally high in antioxidants, fibre and potassium. Grown in the vineyards of Samarkand for exceptional quality.
Whole pecan nuts on a yellow background.

Redsun Pecans – South African quality

Premium South African pecans grown along the Orange River. A natural, sustainable product backed by expert growers and a commitment to excellence.
Pile of sliced almonds on a pink background.

Peeled almond flakes - Alfrus

Peeled, dried and finely sliced almonds, produced through a meticulous process ensuring purity, consistency and high quality.
Yellow fruits and vetegables sliced
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Key trends to capture by 2026

Naturalness and local sourcing

Consumers are demanding greater transparency about product origins and cultivation methods, prioritizing local and regional produce. Heirloom and lesser-known varieties are gaining popularity, embodying authenticity and a return to natural diversity.

Convenient formats & on-the-go consumption

From home cooking to quick consumption, fruits and vegetables are adapting to new lifestyles: trays, ready-to-eat pouches, and snack-size portions are becoming mainstream. Format innovation is now a key driver of value and differentiation.

Premiumization & differentiation

Premium is no longer reserved for high-end gastronomy: it now applies to heritage vegetables, exotic fruits, and micro-varieties. Added value, provenance, and storytelling are becoming decisive selling points for demanding consumers.

Sustainability & end-to-end control: from farm to fork

Reducing waste and packaging, optimizing logistics, and enhancing environmental commitment are now essential expectations. Sustainable sourcing strengthens consumer trust and brand loyalty, making it a core pillar of future growth.

Why exhibit at SIAL Paris?

SIAL Paris is the world’s No. 1 business event for the food industry, where the future of the fruit and vegetable sector takes shape.

Each edition brings together 295,000 professionals from 205 countries, including 70% international visitors, and features 100% of French retailers along with the world’s leading buyers — Carrefour, Walmart, Lidl, Mercadona, Accor, Sodexo, and more.

Glass jar filled with dried kiwi slices.

1. Boost your sales and visibility

Consumers are demanding greater transparency about product origins and cultivation methods, prioritizing local and regional produce. Heirloom and lesser-known varieties are gaining popularity, embodying authenticity and a return to natural diversity.Each exhibitor holds an average of 150 qualified meetings, and 88% secure business with new international partners.

Moreover, 65% of buyers close a deal either during or shortly after the show, confirming SIAL Paris’s exceptional return on investment.

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2. Expand your export markets

With 75% international visitors, SIAL Paris stands as the world’s leading export platform for the food industry.

It is the ideal springboard to showcase your fresh, organic, or processed fruit and vegetable products to the most influential global buyers.

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Showcase your innovations

Over 2,500 new products are featured at every edition through SIAL Innovation, while the SIAL for Change Award celebrates the most inspiring CSR and sustainability initiatives in the industry.
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Jars and bowls containing various spices and seeds.

4. Benefit from Unmatched Global Visibility

Your presence at SIAL Paris extends well beyond the five days of the show, thanks to a powerful media ecosystem:

  • 755 international journalists from 44 countries
  • Over 100,000 active members across SIAL Paris social networks
  • 1.1 million sessions on the official website
  • 120,000 professional newsletter subscribers

This global reach ensures your products enjoy continuous exposure and lasting influence across key markets.

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Exhibiting in the fruit & vegetable sector means:

  • Presenting your fresh, organic, or processed products to a qualified global audience
  • Showcasing your commitments to sustainability, traceability, and innovation
  • Building long-term partnerships with retail and foodservice buyers
  • Contributing actively to the global food transition

Book your stand now and connect with the future of fresh produce and global food innovation.

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