Registered for SIAL Paris? We're delighted to count you among our exhibitors!
Here are the key steps to prepare your participation in the 2026 edition in the best possible conditions.
Our tips before the event

Strategically plan your attendance

A bedroom in hotel

Preparing your stay and that of your teams in Paris

Hotels in Paris fill up very quickly, so be sure to book your accommodations in advance of the professional event. On the “Plan your visit” webpage, you will find information on booking hotel rooms, transportation details, and tips for getting to the Paris-Nord Villepinte exhibition center.

Prepare for the setup and design of your booth

  • Make sure in advance that you have selected and ordered the necessary services for your booth setup: electricity, parking spaces, furniture, booth cladding, decorations, waste containers for dismantling, or specialized equipment. Don’t wait until the last minute to ensure the availability of these services and receive them before the opening of SIAL Paris. To do so, visit your online exhibitor space.
  • Reserve your Logipass to register your vehicles during the show’s setup and dismantling periods.
  • Don’t forget to order your exhibitor badges. Every member of your team attending the show must have a SIAL Paris badge to gain access to the halls during setup, event, and disassembly. Order them directly in your exhibitor portal.
  • Sign up for the exhibitor webinars presented by the exhibition team to prepare for your participation at SIAL Paris under the best conditions and discover the tools available for you.
  • Be sure to review all required documents and forms available in your exhibitor portal before the show.
  • Download the white paper to optimize the calculation of ROI before, during, and after the show.
  • Restock your products and marketing materials so you don’t run out during the show: brochures, catalogs, samples, or promotional items.

Maximize your visibility to generate qualified leads, stand out, and increase traffic at your booth

  • Optimize your participation at the event using the communication tools and sponsorship opportunities offered by SIAL Paris to make a strong impression on professional visitors.
  • Boost your visibility by registering as early as possible in the event’s online catalog, one of the most-viewed sections of the SIAL Paris website. This will make your brand and offerings visible to future visitors, media, and partners.
  • List your events in the official calendar. Enter your highlights and take the opportunity to check out the major events not to be missed during the show.
  • Sign up on the matchmaking platform: complete your profile and book your meetings ahead of the show to maximize your business opportunities.
SIAL Innovation showcases on SIAL Paris

Showcase your innovations and initiatives


Did you know? The search for innovation is one of the main drivers of attendance at the trade show. Apply to SIAL Innovation to present your products to a jury of experts, journalists, and thousands of visitors. In addition to being featured on the show’s social media channels, winners receive the “Innovative Company Selected for SIAL Innovation 2026” label—a true mark of recognition in the industry.

  • Participate in SIAL For Change, the first award that highlights sustainable initiatives and CSR efforts by companies in the agri-food sector, from the start-up to the large company. This competition offers you specific visibility in the space dedicated to SIAL For Change during the show.
Trade show scene with two men talking at a booth, holding documents, in a busy exhibition space filled with attendees

Actively promote your presence to your network

  • Promote your presence as soon as possible via social media, an email campaign, press ads, or by purchasing advertising space on the event’s website.
  • Invite your prospects and customers. A trade show like SIAL Paris is an excellent opportunity to meet your network in person in a friendly setting that’s conducive to growing your business.
  • Plan new offerings. If possible, time your participation to coincide with the announcement of the launch of a product or service to create a highlight and attract the attention of visitors, future customers, and the media.
  • Monitor the competition. Use the trade show to gather information on market trends, innovations, competitors, the expectations of potential customers, and partnership opportunities.
  • Tag the event’s official accounts on LinkedIn, Instagram, Facebook, X and YouTube to increase your visibility and amplify your communication about your participation. Also remember to use the hashtag #SIALParis.
  • Use the exhibitor media kit provided. Inform your community and help your contacts plan their visit to your booth using the custom banners, logos, social media visuals, ready-to-post messages, and email templates available in your exhibitor portal.
OUR TIPS DURING THE EVENT

Be visible, engaging, and make a lasting impact

Receive your booth

  • With 14 days to go before the event, we recommend that you check your orders on the technical platform. Make sure all your services (electricity, furniture, equipment, decoration, etc.) have been confirmed to ensure your booth is set up perfectly.
  • Our service providers will be here setting up the show. The technical teams and event service providers are working in advance to prepare the halls and install the booths. We look forward to welcoming you and your booth builders when you arrive on-site.
  • Consult your exhibitor guide. This document contains all the essential practical information for your participation: schedules, access, exhibitor services, useful contacts, and procedures to follow during the event.
  • Locate the exhibitor services office on the floor plan so you can quickly request assistance or information if needed during your participation at SIAL Paris.

Welcome visitors to your booth and collect leads

  • Attract attention with your booth. Set up a welcoming and visible booth that reflects your brand identity.
  • Bring your booth to life to attract visitors. Highlight your new products and create engaging moments: tastings, product demonstrations, presentations, or sample giveaways. These highlights help capture visitors’ attention and generate more professional interactions.
  • Don’t forget to bring your business cards and marketing materials to facilitate networking.
  • Collect qualified leads. Take advantage of every interaction to gather relevant information about your prospects and potential partners. Note down the needs, projects, and contact details of your contacts to effectively prepare your follow-up after the show.
  • Re-book for the next edition. Take advantage of a preferential rate and reserve your booth for the next edition. During SIAL Paris, take advantage of special terms to reserve your space for the next edition directly with our team.
  • When SIAL Paris closes on October 21, 2026, at 5:00 PM, you may begin dismantling your booth.
Badge scanning
our tips after the event

Highlight, re-engage, and extend the impact

Transform your presence into concrete business opportunities

  • Follow up with contacts made during the event by personalizing your messages and drawing on the information gathered during your interactions. Thank visitors and your colleagues to maintain the connection you’ve established.
  • Analyze the results of your participation: data collected, number of meetings held, qualified leads generated, brand visibility, and partnerships initiated. This analysis will allow you to accurately assess your return on investment at the end of the trade show and optimize your marketing strategy for the next edition of SIAL Paris.
  • Maintain an active presence on social media to extend the impact of your participation. Share your content or content shared by the trade show with your network to sustain the business momentum generated during the event. Share what you showcased, discussed, learned, and what you’re already preparing for the future!
  • Complete the SIAL Paris satisfaction survey. A useful tool for sharing your feedback, experiences, and testimonials with us, helping us build the next edition together.


SIAL Paris is much more than just an international trade show, it’s a springboard. Your involvement is the key to the success of the 2026 edition!

Download participation steps
Food industry: key sectors | SIAL Paris