K-CHUP

K-CHUP is a Korean hot pepper paste (Gochujang) and seasoned soybean paste (Ssamjang) sauce brand.

Despite the name, it isn't gochujang mixed with tomato ketchup—it’s a witty, playful twist inspired by iconic "K-" cultural terms like K-pop and K-drama.

While the name is fun and lighthearted, the sauce itself is crafted with deep expertise and passion for traditional Korean fermented pastes. It was created by an acclaimed CEO-chef behind two restaurants recognized by the Michelin Guide for 8 and 5 consecutive years, respectively. On top of that, the founder's mother is an official Master Artisan of Sunchang Gochujang—a Korean region famous for producing the country's finest chili pastes.

Built on generations of profound mastery and understanding of Korean jang (fermented pastes), this sauce operates on a completely different level from ordinary gochujang sauces.