Go Chill

Overview

Go Chill is a ready-to-drink (RTD) milk-and-coffee beverage carrying the Delta signature. The product was launched in 2019 and was developed within the Nabeiro Group, under the Delta Cafés brand, as part of the Mind – Modelo de Inovação da Delta, the group's internal innovation platform.

Positioning

Go Chill targets a generation with new coffee-consumption habits — mobile, urban, and always on the move. The concept is summed up by the "on the go" slogan: the drink is designed to be enjoyed anywhere, anytime, between classes, in meetings, on the metro, or during a quick break, and comes in a practical, attractive glass cup. The brand positioning leans toward a younger audience, anchored in the world of surf, skate, and travel, though Delta emphasizes that the brand's communication reaches across age groups, from 18 to 55.

Product range

Go Chill is currently available in seven varieties. Among the references identified:

• Go Chill Caffè Latte — a balance of espresso, milk, and creamy milk foam
• Go Chill Cappuccino/Cocoa — espresso, steamed milk, and velvety milk foam with a touch of cocoa
• Go Chill Cappuccino/Oat — a lighter, healthier combination of espresso and organic oat-based drink
• Go Chill Double Espresso — pure intensity of two espressos, without added sugars
• Go Chill Caramel Macchiato
• Go Chill Cookies & Cream — a more recent launch, combining coffee, cookies, and cream notes
• A coffee-free variant — a ready-to-drink chocolate milk beverage

The Go Chill Caffè Latte format, for example, contains 67% whole milk and 25% Delta coffee (water, liquid coffee extract), plus sugar, maltodextrin, and stabilizers. The standard commercial format is a 230ml cup.

Marketing and communication

The brand leans on a strong visual identity inspired by fashion codes, with digital and outdoor campaigns (a national network of street billboards) portraying different urban consumption moments. Go Chill has an active Instagram presence (@gochillbydelta, roughly 16,000 followers) and a dedicated website (gochill.pt), using taglines like "Never Still Always Chill" and "Go Chill or Go Home."