Detailed description

Mr. Beans Protein Bars are a tasty and nutritious snack made with puffed Italian legumes, created to offer a new and enjoyable way to experience the natural benefits of pulses. Rich in protein and fibre and naturally gluten-free, they combine a light, crunchy texture with satisfying flavour, making them ideal for an active lifestyle, an on-the-go break or a convenient snack at any time of day. A distinctive plant-based alternative to conventional protein bars, combining nutrition, taste and the originality of Italian legumes in every bite. Available in two flavours: Chocolate and Red Berries.

More info

  • Rich in protein
  • Rich in fibre
  • Gluten-free
  • With italian legumes
  • Nut free


Certifications

Dairy products, eggs
Vegan
Nutrition & dietary products
Gluten free

Exhibitor

Exhibitor

MartinoRossi

MartinoRossi develops innovative gluten-free and plant-based foods, combining quality, nutrition and taste with an inclusive approach to food.

Drawing on its expertise in cereals and pulses, the company has built a diversified retail portfolio through four distinctive brands, each addressing different products, consumption occasions and consumer needs.

It includes Beamy, with plant-based dry mixes for meat and egg alternatives and other meal solutions, alongside ready-to-use plant-based sauces inspired by Italian culinary tradition; Goodly, offering oat-based breakfast products such as flakes, porridge and granola, plant-based protein powders, mixes for protein pancakes, mug cakes and muffins, and an oat-based spread; Mr.Beans, with savoury pulse puffs, sweet snack bars and nut-free spreads; and Mais Corvino, featuring flours, polenta, snacks and other speciality products made from a distinctive ancient Italian corn variety.

Beyond retail, MartinoRossi serves the food service sector through MartinoRossi Professional, its dedicated brand offering products specifically developed for professional kitchens and food service applications.

The company also partners with retailers and other businesses on private label projects, leveraging its expertise in gluten-free, plant-based and free-from product development to create tailored solutions for third-party brands.

Across retail, food service and private label, MartinoRossi combines its expertise in cereals and pulses with continuous research and product innovation to develop high-quality food solutions that respond to evolving consumer habits and market needs. Its approach brings together nutritional value, taste, convenience and inclusivity, translating its know-how into products for different consumers, channels and consumption occasions.

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Brand

Brand

Mr.Beans

Mr.Beans is an innovative plant based food brand that reimagines legumes in tasty, contemporary formats, offering a new and convenient way to enjoy them throughout the day.


Made with Italian legumes traced from field to pack, the Mr.Beans range explores different sides of snacking: light and crunchy savoury puffs made from pulses, sweet bars that combine legumes with carefully selected ingredients, and creamy spreads for a delicious and versatile snacking experience. Each product offers an unexpected way to rediscover pulses beyond traditional meals.


Plant based and gluten free, with products rich in protein and fibre, Mr.Beans combines taste, nutrition and convenience, bringing the natural benefits of legumes into modern everyday snacking.