MartinoRossi
Address
Strada Provinciale 26 Km 15.100
26030 MALAGNINO
ITALY
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Company details
Description :
MartinoRossi develops innovative gluten-free and plant-based foods, combining quality, nutrition and taste with an inclusive approach to food.
Drawing on its expertise in cereals and pulses, the company has built a diversified retail portfolio through four distinctive brands, each addressing different products, consumption occasions and consumer needs.
It includes Beamy, with plant-based dry mixes for meat and egg alternatives and other meal solutions, alongside ready-to-use plant-based sauces inspired by Italian culinary tradition; Goodly, offering oat-based breakfast products such as flakes, porridge and granola, plant-based protein powders, mixes for protein pancakes, mug cakes and muffins, and an oat-based spread; Mr.Beans, with savoury pulse puffs, sweet snack bars and nut-free spreads; and Mais Corvino, featuring flours, polenta, snacks and other speciality products made from a distinctive ancient Italian corn variety.
Beyond retail, MartinoRossi serves the food service sector through MartinoRossi Professional, its dedicated brand offering products specifically developed for professional kitchens and food service applications.
The company also partners with retailers and other businesses on private label projects, leveraging its expertise in gluten-free, plant-based and free-from product development to create tailored solutions for third-party brands.
Across retail, food service and private label, MartinoRossi combines its expertise in cereals and pulses with continuous research and product innovation to develop high-quality food solutions that respond to evolving consumer habits and market needs. Its approach brings together nutritional value, taste, convenience and inclusivity, translating its know-how into products for different consumers, channels and consumption occasions.
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Gluten freePress release (1)
MartinoRossi at SIAL Paris 2026 with a retail offering focused on inclusivity, innovation and new consumption trends
At SIAL Paris 2026, taking place from 17 to 21 October at the Parc des Expositions in Paris, MartinoRossi will showcase its retail portfolio and latest innovations at Hall 5A – Stand D218, reflecting the company’s expertise in the selection and processing of cereals and pulses and in the development of innovative, free-from and plant-based products.
Know-how across the entire portfolio
MartinoRossi’s identity is built on a broad set of complementary capabilities: control over its supply chain, specialist expertise in developing products free from gluten, soy and other allergens, and extensive experience in the plant-based sector. The company translates this know-how into products designed to respond to evolving eating habits, the demand for greater inclusivity and a wide range of consumption occasions.
At SIAL Paris, this expertise will be showcased through a diversified portfolio of brands and products designed to address evolving consumer needs across different moments of the day, from breakfast and snacking to main meals. The result is an offering created for different needs and lifestyles, combining taste, convenience and variety.
This approach is embodied by Beamy, with its plant-based mixes and ready-to-use sauces; Mr.Beans, with sweet and savoury snacks and spreads made from Italian pulses; and Goodly, whose wellness-focused range includes plant-based protein powders, high-protein pancake and mug cake mixes, and the new oat-based spread. Among the latest developments in the Mr.Beans range is the Cheese Flavour savoury snack, now 100% plant-based thanks to a fully vegan cheese flavouring.
The portfolio’s focus on innovation is also reflected in the SIAL Innovation Awards 2026, where two MartinoRossi products have been selected as finalists: the Beamy Plant-Based Carbonara Sauce and the Goodly Oat Spread.
Beamy expands its range with a new instant hummus mix
Among the innovations presented at SIAL, Beamy is expanding its range of mixes with a new instant hummus mix. The product brings together some of MartinoRossi’s core areas of expertise: its in-depth knowledge of pulses, its plant-based and free-from approach, and its ability to develop simple and convenient solutions.
The result is an allergen-free, versatile and easy-to-prepare mix that makes it possible to prepare hummus in just a few simple steps, by adding only water and vegetable oil. An immediate solution for everyday consumption, it further expands Beamy’s portfolio of plant-based products.
From corn expertise to a new market segment
The second innovation showcased at SIAL is a white corn flour specifically developed for preparing arepas, the traditional corn-based food widely consumed across several Latin American countries.
With this product, MartinoRossi is bringing its know-how into a new retail segment for the first time: ethnic food, applying its long-standing expertise in corn selection and processing to new culinary traditions and consumption occasions.
The project therefore follows two complementary directions: on the one hand, continuity with a raw material deeply rooted in the company’s history and expertise; on the other, expansion into a market that MartinoRossi has not previously addressed.
International food specialities are progressively moving beyond their traditional niche and gaining greater visibility on the shelves of major European retailers. MartinoRossi is responding to this evolution by bringing its corn expertise into a new consumption category, at a time when demand for ethnic foods to prepare at home continues to expand, encouraging retailers to broaden their dedicated ranges.
A positioning aligned with emerging trends
MartinoRossi’s presence at SIAL confirms the direction the company has taken in recent years, responding to a market that is increasingly attentive to emerging trends and diverse dietary needs. Through plant-based innovation, its controlled supply chain and a portfolio focused on inclusivity and clean-label products, the company demonstrates its ability to interpret changes in the market and anticipate the evolving needs of today’s consumers.