Goodly

MartinoRossi develops innovative gluten-free and plant-based foods, combining quality, nutrition and taste with an inclusive approach to food.

Drawing on its expertise in cereals and pulses, the company has built a diversified retail portfolio through four distinctive brands, each addressing different products, consumption occasions and consumer needs.

It includes Beamy, with plant-based dry mixes for meat and egg alternatives and other meal solutions, alongside ready-to-use plant-based sauces inspired by Italian culinary tradition; Goodly, offering oat-based breakfast products such as flakes, porridge and granola, plant-based protein powders, mixes for protein pancakes, mug cakes and muffins, and an oat-based spread; Mr.Beans, with savoury pulse puffs, sweet snack bars and nut-free spreads; and Mais Corvino, featuring flours, polenta, snacks and other speciality products made from a distinctive ancient Italian corn variety.

Beyond retail, MartinoRossi serves the food service sector through MartinoRossi Professional, its dedicated brand offering products specifically developed for professional kitchens and food service applications.

The company also partners with retailers and other businesses on private label projects, leveraging its expertise in gluten-free, plant-based and free-from product development to create tailored solutions for third-party brands.

Across retail, food service and private label, MartinoRossi combines its expertise in cereals and pulses with continuous research and product innovation to develop high-quality food solutions that respond to evolving consumer habits and market needs. Its approach brings together nutritional value, taste, convenience and inclusivity, translating its know-how into products for different consumers, channels and consumption occasions.