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Detailed description
Description :
TARAGÜÍ
Argentina's #1 Yerba Mate Brand — SIAL Innovation Award Winner 2022
THE BRAND
For over 100 years, Taragüí has led the Argentine yerba mate market — and today it's the only Argentine yerba mate brand with an established presence in 40+ countries across five continents. Produced by Establecimiento Las Marías, a family-owned operation since 1924, Taragüí combines century-old expertise with modern production standards to deliver consistent, export-grade quality at scale.
WHY TARAGÜÍ
✔ Category leader at home — the best-selling yerba mate brand in Argentina
✔ Proven export track record — exporting since 1962, now in 40+ countries
✔ Full traceability — vertically integrated from seed to shelf, 30,000+ hectares
✔ Certified quality — HACCP, GMP, FSC, and RAS certified production
✔ Award-winning innovation — first Argentine/South American product to win SIAL Innovation Award (Paris, 2022)
✔ Scale to deliver — 56,000+ metric tons produced annually
A PORTFOLIO FOR EVERY MARKET
- Taragüí Traditional — the iconic, full-bodied classic
- Taragüí Pure Leaf — stemless, bold intensity for experienced drinkers
- Taragüí Tea Bags — convenient tea bag format
- Taragüí Mate XP — award-winning starter kit, built to convert new-to-category consumers
BUILT FOR NEW MARKETS
Mate XP was purpose-designed to open yerba mate to first-time international consumers — pairing the traditional gourd and bombilla with a guided ritual, making it the ideal gateway product for retailers building category awareness outside South America.
PARTNER WITH THE MARKET LEADER
A trusted name at home, a growing story abroad. Taragüí gives distributors and retailers a brand with proven demand, verified quality credentials, and the innovation pipeline to keep the category moving forward.
Exhibitor
