Updated on 09/17/2026

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Yerba Mate Taragui XP - <p>Taragüí Mate XP is the beginner-friendly yerba mate kit that made history as the first Argentine and South American product ever to win the SIAL Innovation Award, presented at SIAL Paris 2022 in the Non-Alcoholic Beverages category. Selected from among 1,800 entries by an international panel of food industry experts, this recognition celebrates a product designed with one goal: introducing the world to the ritual of mate. Thoughtfully packaged to condense generations of South American tradition into a single, easy-to-use experience, Mate XP invites newcomers everywhere to discover the natural energy, community, and culture behind Argentina's most iconic infusion. A well-deserved global stamp of approval for a brand proud to be an ambassador of mate on the world stage.</p>

Yerba Mate Taragui XP

Brand: Yerba Mate Taragui
Stands :
5C E225
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www.taragui.com/...

Certifications:

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  • Detailed description
  • Video
  • More info
  • Certifications
  • Exhibitor
  • Brand

Detailed description

Taragüí Mate XP is the beginner-friendly yerba mate kit that made history as the first Argentine and South American product ever to win the SIAL Innovation Award, presented at SIAL Paris 2022 in the Non-Alcoholic Beverages category. Selected from among 1,800 entries by an international panel of food industry experts, this recognition celebrates a product designed with one goal: introducing the world to the ritual of mate. Thoughtfully packaged to condense generations of South American tradition into a single, easy-to-use experience, Mate XP invites newcomers everywhere to discover the natural energy, community, and culture behind Argentina's most iconic infusion. A well-deserved global stamp of approval for a brand proud to be an ambassador of mate on the world stage.

  • Product reference
    Taragüí Mate XP — SIAL Innovation Award 2022 Winner
  • Manufactured by
    Establecimiento Las Marias

Video

More info

Product name: Taragüí Mate XP (Mate Experience)

Category: Yerba Mate Starter Kit — Non-Alcoholic Beverage / Herbal Infusion

Award: SIAL Innovation Award 2022, Non-Alcoholic Beverages category — first Argentine and South American product to receive this distinction

Kit components:

  • 1 x Taragüí yerba mate pack, 250g (with stem/"con palo")
  • 1 x reusable mate gourd (recycled plastic), pre-filled with 35g yerba mate
  • 1 x reusable bombilla (metal straw, recycled plastic components)
  • Printed traditional preparation instructions

Origin & production:

  • Grown, harvested, and processed at Establecimiento Las Marías, Corrientes Province, Argentina (30,000+ hectares)
  • Family-owned producer since 1924; leading yerba mate brand in the Argentine market
  • Full vertical integration: cultivation to packaging under single ownership

Product attributes:

  • Natural source of caffeine and B-complex vitamins
  • No artificial additives
  • Estimated usage life per kit: ~7 days of regular consumption
  • Preparation temperature: 75°C / 167°F
  • Sustainable packaging components (recycled plastic gourd and bombilla)

Target positioning: Entry-level format designed for first-time / international consumers unfamiliar with traditional mate preparation — ideal for retail gifting, gourmet/specialty grocery, and export markets building mate culture awareness.

Certifications

Food safety
FSSC 22000
HACCP+
Dairy products, eggs
Vegan

Exhibitor

Exhibitor

Yerba Mate TARAGUI

Taragüí Yerba Mate: Argentina's #1 brand, naturally energizing, rich in antioxidants. Authentic tradition, premium export quality.

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Brand

Brand

Yerba Mate Taragui

TARAGÜÍ

Argentina's #1 Yerba Mate Brand — SIAL Innovation Award Winner 2022

THE BRAND

For over 100 years, Taragüí has led the Argentine yerba mate market — and today it's the only Argentine yerba mate brand with an established presence in 40+ countries across five continents. Produced by Establecimiento Las Marías, a family-owned operation since 1924, Taragüí combines century-old expertise with modern production standards to deliver consistent, export-grade quality at scale.

WHY TARAGÜÍ

✔ Category leader at home — the best-selling yerba mate brand in Argentina

✔ Proven export track record — exporting since 1962, now in 40+ countries

✔ Full traceability — vertically integrated from seed to shelf, 30,000+ hectares

✔ Certified quality — HACCP, GMP, FSC, and RAS certified production

✔ Award-winning innovation — first Argentine/South American product to win SIAL Innovation Award (Paris, 2022)

✔ Scale to deliver — 56,000+ metric tons produced annually

A PORTFOLIO FOR EVERY MARKET

  • Taragüí Traditional — the iconic, full-bodied classic
  • Taragüí Pure Leaf — stemless, bold intensity for experienced drinkers
  • Taragüí Tea Bags — convenient tea bag format
  • Taragüí Mate XP — award-winning starter kit, built to convert new-to-category consumers

BUILT FOR NEW MARKETS

Mate XP was purpose-designed to open yerba mate to first-time international consumers — pairing the traditional gourd and bombilla with a guided ritual, making it the ideal gateway product for retailers building category awareness outside South America.

PARTNER WITH THE MARKET LEADER

A trusted name at home, a growing story abroad. Taragüí gives distributors and retailers a brand with proven demand, verified quality credentials, and the innovation pipeline to keep the category moving forward.