Updated on 08/27/2026

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KAWAIINE

KAWAIINE

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Detailed description

Description :

KAWAIINE is a brand that focuses on creating delicious and nutritious snacks by using parts of vegetables that are usually discarded, which are rich in nutrients. Their approach is to maximize the nutritional intake from small quantities of food, especially helpful for consumers who need nutrient-dense options. KAWAIINE products emphasize being ethically made, all plant-based, and free from MSG. They strive to upcycle ingredients, turning potential waste into valuable food products. Co-founded by Ryoko Tsutsui, KAWAIINE is driven by personal motivation and a commitment to sustainability and health-conscious eating.

Exhibitor

Exhibitor

Tokyobal.Inc

Founded in 2019 in Ibaraki, Japan, KAWAIINE upcycles vegetable by-products into plant-based, gluten-free snacks sold in 4,000+ stores and overseas.

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