Updated on 10/07/2026

Back
BUM BUM Energy Drink

BUM BUM Energy Drink

Download PDF
  • Detailed description
  • Exhibitor
  • Products
  • Other brands

Detailed description

Description :

A bold energy brand made for consumers who want more from every moment.


BUM BUM Energy Drink combines distinctive taste, energising functionality and strong shelf impact in a brand created for dynamic, social lifestyles.


The range is formulated with caffeine, taurine and vitamins B6 and B12, delivering the energy consumers expect from the category. With both classic and sugar-free options, BUM BUM responds to different preferences and consumption occasions — from an everyday energy boost to sports, nightlife and social occasions.


The portfolio includes:

· BUM BUM Classic – the original energy drink with a bold, familiar taste

· BUM BUM Lemon – a crisp, refreshing citrus alternative

· BUM BUM Peach – a juicy, fruity flavour with a refreshing finish

· BUM BUM Sugar Free – full energy and taste, without sugar


All BUM BUM Energy Drinks are made without artificial preservatives.


With its expressive identity, accessible positioning and versatile flavour portfolio, BUM BUM is designed to stand out in the highly competitive energy drink category and offers strong potential for international retail and distribution.


BUM BUM – PARTY HARD. STAY ENERGISED.

Exhibitor

Exhibitor

XL ENERGY MARKETING SP. Z O.O.

XL Energy Marketing is an international beverage company with over 25 years of industry experience and a strong presence across global markets. Since 1999, we have been developing, producing and commercialising beverages designed to meet evolving consumer needs and emerging category trends.


Our portfolio combines established brands with new, forward-looking concepts across energy drinks, functional beverages and alcohol-free alternatives. We work closely with distributors and retail partners worldwide, supporting them not only with reliable supply, but also with market know-how, brand development and marketing expertise tailored to local market realities.


Headquartered in Warsaw, Poland, with a state-of-the-art production facility in central Poland, XL Energy Marketing controls the entire product development process — from concept creation and R&D to laboratory testing, manufacturing and quality assurance. This fully integrated approach gives us flexibility, speed to market and consistent product quality, supported by internationally recognised standards and certifications.


With more than 2 billion products sold worldwide and distribution across five continents, we combine proven FMCG expertise with a strong focus on innovation, long-term partnerships and responsible business development.


At SIAL Paris 2026, we are presenting selected brands from our growing portfolio, including BUM BUM Energy Drink and GROOVE Mocktails, as well as our newest functional beverage concept, PROBLY — a prebiotic, lightly carbonated drink with fibre, fruit juices and low sugar content, selected for the SIAL Innovation programme.


We are looking to connect with international distributors, importers, retailers and business partners interested in distinctive beverage concepts with strong commercial potential, scalable production and dedicated marketing support.

See exhibitor