The way we eat is undergoing a profound transformation. From standardised food products to highly tailored solutions, the food industry is entering a new era driven by personalisation, health awareness and technological innovation.
SIAL white paper presenting future food trends and an overview of the new era of food with statistics

The new era of food: How is personalised nutrition transforming consumer choices?

Discover the major trends and shifts reshaping the food industry and redefining consumer choices. Explore the concept of personalised dietary solutions, designed to meet individuals’ real, evolving motivations and drive lasting transformation across the food market.
Discover our forward-looking white paper

Why is food becoming a territory of personalisation?

What are the major food trends for 2026? What is personalised nutrition? Why is it becoming a strategic priority for manufacturers and food brands? These are key questions for agrifood industry players as this topic establishes itself as a defining force for the decade ahead.

This exclusive white paper, developed in partnership with NellyRodi, helps you anticipate emerging food dynamics. It also highlights strategic opportunities for food professionals in the lead-up to SIAL Paris.

“Food becomes a tool for personal choice”

A strategic tool for agrifood decision-makers

Simple and precise tool to enhance individual performance tracking

58% of 18-34 year-olds use tools to track their physical, nutritional, or cognitive performance.
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Meal prep time and daily cooking routines

48% of people spend less than 15 minutes per day preparing dinner.
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Healthier eating habits for improved well-being

50% of individuals of all ages say that eating healthier is a priority.
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Consumers no longer want standardised products. They expect offerings tailored to their profile, age, health, lifestyle, and values. Personalised food solutions have become an important way to stand out for:

  • Agrifood manufacturers
  • Innovative brands
  • Distributors
  • FoodTech players
  • R&D and innovation managers

In today’s fast-changing sector, driven by growing segmentation and rapid technological innovation, understanding the key areas of personalised nutrition is essential. Professionals of the food industry need clear insight into these strategic territories to better meet customer expectations.

Explore the key areas of personalised nutrition

Behind the word “personalisation” lie very different cultural, emotional, scientific and technological dimensions that are reshaping the global food industry. Customised nutrition is no longer just an emerging trend, it represents a deep transformation in the way consumers relate to food, health and wellbeing. Driven by evolving customers expectations, data-driven technologies, preventive health awareness and the demand for tailored food solutions, personalised nutrition is redefining purchasing decisions and brand strategies alike.

In this white paper, we explore seven key innovation territories that structure this transformation. These strategic areas are influencing the food value chain and are guiding the future landscape of the food market worldwide.

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Hand holding a radish above a basket filled with fresh vegetables, against a blue background.

1. Well-being

Well-being is becoming a new social status. Food now supports both the body and emotions, without strict rules. People are looking for:
  • Tangible benefits
  • Healthier alternatives
  • Precise nutritional criteria

2. Pleasure

Eating is about more than nourishing the body, it is also an emotional and sensory experience. For brands, pleasure is a chance to combine personalised nutrition with enjoyable, tailored food experiences.
  • Intensity
  • Emotional reassurance
  • Enjoyment without guilt

3. Independence

Tailored nutrition allows people to take control and express themselves. It moves away from rigid routines and fixed meals, creating new ways to enjoy food.
  • Snacking
  • New habits
  • Individualised portions

4. Constraint

Inflation, geopolitical issues, intolerances, or limited budgets: individuals adapt their food choices to their context. New needs emerge, bringing new challenges along with them.
  • Anti-waste recipes
  • Accessible and balanced products
  • Simplified ingredient lists

5. Conviction

Personalised nutrition is now guided by ethics, principles, and purpose. Consumers eat in accordance with their values and beliefs.
  • Vegetarianism, veganism
  • Boycotts
  • Choosing ethical brands

6. Influence

Food reflects culture and identity. What we eat reflects who we are. Social media shapes choices, trends, and food innovation.
  • Virality
  • Cultural trends
  • Self-expression

7. Performance

Between prevention and the pursuit of efficiency, eating becomes a technological tool to optimise both body and mind.
  • Glycemic monitoring
  • Nutritional DNA
  • AI

Towards an evolution of the agrifood market

These strategic areas provide a fertile ground for innovation as personalisation becomes increasingly important. They interact and overlap, creating new opportunities to:

  • Develop ultra-targeted offerings
  • Expand collaborations
  • Adapt the production chain
  • Strengthen consumer relationships

 

Understanding personalised food solutions is key to anticipating the next decade of the food industry.

Food: A territory of personalisation at the heart of SIAL Paris

This white paper is designed to help food industry professionals understand the challenges and opportunities of personalised nutrition. An initial overview of emerging trends, new consumer habits, innovation territories, and other key insights was shared in the SIAL Insights video report in December 2025. The discussion will be expanded and enriched in the full study, scheduled for release in June 2026.

At SIAL Paris, personalised nutrition will also be explored in depth during a dedicated summit as part of the SIAL Summits programme. Leading experts will take the stage to analyse the ongoing transformation of global food demand, focusing on how consumers balance values, health, and pleasure. The summit will also highlight emerging dietary trends, the evolving roles of retail and food service, and the strategic opportunities this shift creates for food industry professionals.

This is a unique opportunity for professionals to gain in-depth insights from the white paper and understand its strategic implications for innovation and the agrifood market.

Our partner

NellyRodi

A consulting agency specialising in foresight for the creative industries – with offices in Paris, New York, and Tokyo. The agency supports Luxury, Fashion, Beauty, Food, and Home Décor brands in understanding the times and shaping their future. It works with clients to define brand strategies that enhance desirability and improve the performance of their business models.
Entrance of SIAL Paris with a crowd walking under a large banner displaying halls and food products
COME TO SIAL PARIS

See you in October!

SIAL Paris is the leading trade fair for food challenges worldwide.

We work hand in hand with all the players in the food industry.

Join your peers from 17 to 21 October 2026 at Paris Nord Villepinte.

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