Updated on 07/30/2026

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Velasca 1958 coffee beans - <p>Velasca 1958 is a premium Milanese coffee brand produced by Almar Drink & Food, born from a simple but powerful vision: to offer Ho.Re.Ca. operators a coffee that combines the prestige of an artisanal label with the reliability of industrial scale. Named after Torre Velasca — Milan's iconic skyscraper inaugurated in 1958, symbol of post-war Italian renaissance and timeless design — the brand carries with it the elegance, innovation and uncompromising quality that define the Milanese spirit.</p><p>Positioned between mass-market industrial brands and hard-to-scale micro-roasters, Velasca 1958 fills a genuine market gap: premium accessible positioning, scalable professional yield, high-margin structure and territory exclusivity potential. Three distinct whole-bean blends — Aroma, Classic and Intenso — each designed exclusively for professional espresso extraction, allow every operator to find their perfect profile without compromise.</p><p>The commercial model is built on transparency and flexibility: you pay only for the coffee, with no hidden marketing fees, no rigid obligations and no long-term contracts. The result is a brand designed to be seen, to command premium pricing, and to make a lasting impression — in the cup and on the counter.</p><p><strong>Channels:</strong> Ho.Re.Ca. · Bars · Cafés · Restaurants · Hotels · International distributors</p>

Velasca 1958 coffee beans

Brand: Velasca 1958
Stands :
5B N130
velasca1958.it
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  • Detailed description
  • More info
  • Exhibitor
  • Brand

Detailed description

Velasca 1958 is a premium Milanese coffee brand produced by Almar Drink & Food, born from a simple but powerful vision: to offer Ho.Re.Ca. operators a coffee that combines the prestige of an artisanal label with the reliability of industrial scale. Named after Torre Velasca — Milan's iconic skyscraper inaugurated in 1958, symbol of post-war Italian renaissance and timeless design — the brand carries with it the elegance, innovation and uncompromising quality that define the Milanese spirit.

Positioned between mass-market industrial brands and hard-to-scale micro-roasters, Velasca 1958 fills a genuine market gap: premium accessible positioning, scalable professional yield, high-margin structure and territory exclusivity potential. Three distinct whole-bean blends — Aroma, Classic and Intenso — each designed exclusively for professional espresso extraction, allow every operator to find their perfect profile without compromise.

The commercial model is built on transparency and flexibility: you pay only for the coffee, with no hidden marketing fees, no rigid obligations and no long-term contracts. The result is a brand designed to be seen, to command premium pricing, and to make a lasting impression — in the cup and on the counter.

Channels: Ho.Re.Ca. · Bars · Cafés · Restaurants · Hotels · International distributors

  • Manufactured by
    Almar Drink & Food srl

More info

Product

  • Name: Velasca 1958 — Premium Italian Coffee Beans
  • Type: Whole-bean espresso coffee
  • Origin: Milan, Italy — produced by Almar Drink & Food
  • Tagline: Premium Italian Coffee. Pure taste, no limits.
  • Positioning: Between mass-market industrial brands and micro-roasters

The 3 Blends

  • ☕ AROMA — Medium light roast
  • Blend: 80% Arabica · 20% Robusta
  • Profile: Delicate and aromatic
  • Notes: Floral and spicy, with a light acidity
  • Ideal for: Operators seeking an elegant, refined espresso
  • ☕ CLASSIC — Medium roast
  • Blend: 60% Arabica · 40% Robusta
  • Profile: Balanced and rounded
  • Notes: Cocoa and biscuit, persistent crema, clean taste
  • Ideal for: Everyday Italian espresso, any café or restaurant
  • ☕ INTENSO — Medium dark roast
  • Blend: 20% Arabica · 80% Robusta
  • Profile: Full-bodied and intense
  • Notes: Deep cocoa and spice, dense crema, long-lasting persistence
  • Ideal for: Operators who want a bold, unforgettable espresso

Product Features

  • ✅ Whole-bean format — exclusively for professional espresso machines
  • ✅ Each batch carefully controlled and roasted for maximum quality
  • ✅ Finest Arabica and Robusta origins selected at source
  • ✅ Premium high-end packaging — designed for shelf appeal and brand visibility
  • ✅ Authentic Milanese identity — inspired by Torre Velasca (1958)

Commercial Model — 3 Pillars

  • 💰 Pure Value — You pay for the coffee only, no hidden brand-marketing costs. Competitive sourcing to maximise margins
  • 🔓 Zero Friction — No rigid obligations, no long-term contracts. Order flexibly against actual market demand
  • ⭐ Shelf Appeal — High-end packaging and authentic Milanese identity that support premium pricing in Ho.Re.Ca.

Market Positioning

  • Fills the gap between: highly saturated industrial brands (low margins, zero exclusivity) and micro-roasters (inconsistent supply, hard to scale)
  • Offers: premium accessible positioning · scalable professional yield · high-margin structure · territory exclusivity potential
  • Gives operators: the prestige of an artisanal-looking brand with the reliability of industrial scale

Contacts


Exhibitor

Exhibitor

Almar Drink & Food srl

Italian Ho.Re.Ca. specialists since 1968. Natural, vegan & gluten-free powder mixes. Present in 45 countries. FSSC 22000 certified. 🌐 almar.it

See exhibitor

Brand

Brand

Velasca 1958

Velasca 1958 is a premium Italian coffee brand produced by Almar Drink & Food, rooted in Milanese identity and craftsmanship. Named after the iconic Torre Velasca — Milan's landmark skyscraper inaugurated in 1958 — the brand embodies elegance, innovation, and uncompromising quality.

Exclusively designed for professional espresso machines, Velasca 1958 offers three distinct blends to meet every operator's needs: Aroma (80% Arabica, light roast — floral and aromatic), Classic (60% Arabica, medium roast — balanced and consistent), and Intenso (80% Robusta, dark roast — bold and full-bodied).

Sourced from the finest Arabica and Robusta origins, every batch is carefully controlled and roasted for maximum quality. A transparent, no-contract commercial model makes Velasca 1958 the ideal partner for bars, cafés, restaurants, and patisseries seeking excellence without compromise.