Ready to drink breakfast - Raspberry

Full'iz is a drinkable breakfast, designed for consumers who have no time to sit down in the morning but refuse to skip the meal.

A 330 ml bottle delivers 353 kcal, 12 g of protein, and 5 g of fibre, and is consumed in under a minute with no preparation or utensils. The Raspberry recipe combines 14% raspberry with apple, banana, oats, and chia seeds. No added sugar, no added additives: 5 g of sugars per 100 ml, strictly from the fruit.

Transparency is central to the product. The bottle reveals its contents, the ingredient list fits on few lines, and each component is identifiable.

This readability directly answers the expectations of consumers who pay close attention to their diet — the exact segment retailers are actively looking to expand.

Yuka score: 90/100.

Shelf-stable at ambient temperature up to 20 °C. No upstream cold chain: logistics are simplified, and distributors choose their placement—dry aisle or chilled display—based on their category strategy.

Shelf positioning: breakfast, on-the-go snacking, nutrition, functional beverages.

Target channels: mass retail, fine food, urban convenience, coffee shops, premium vending, food service.

Target consumer: urban professionals, students, athletes, anyone on the move in the morning paying attention to their diet quality.