Updated on 10/07/2026

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Organic Couscous - <p><strong>Organic Wholegrain Couscous – Mahmoudi</strong></p><p><strong>An Exceptional Tunisian Durum Wheat Variety</strong></p><p><br /></p><p><strong>Produced from Tunisian Mahmoudi durum wheat</strong>, a traditional indigenous variety, this <strong>organic wholegrain couscous</strong> combines Tunisia’s rich cereal heritage with traditional couscous-making expertise. Its <strong>natural brown color, distinctive texture and excellent cooking performance</strong> provide an authentic sensory experience while preserving the characteristic qualities of the whole grain.</p><p>Mahmoudi durum wheat is naturally <strong>protein-rich</strong>, with reported protein levels reaching <strong>up to approximately 17% on a dry-matter basis depending on the culture method</strong>. As a wholegrain product, this couscous also provides <strong>dietary fibre, complex carbohydrates and naturally occurring micronutrients</strong>, making it an attractive choice for consumers seeking nutritious and wholesome foods.</p><p><br /></p><p><strong>A premium Tunisian couscous combining indigenous cereal heritage, organic quality, wholegrain nutrition and traditional craftsmanship.</strong></p>

Organic Couscous

Brand: lella
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Exhibition price: €2.50

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Detailed description

Organic Wholegrain Couscous – Mahmoudi

An Exceptional Tunisian Durum Wheat Variety


Produced from Tunisian Mahmoudi durum wheat, a traditional indigenous variety, this organic wholegrain couscous combines Tunisia’s rich cereal heritage with traditional couscous-making expertise. Its natural brown color, distinctive texture and excellent cooking performance provide an authentic sensory experience while preserving the characteristic qualities of the whole grain.

Mahmoudi durum wheat is naturally protein-rich, with reported protein levels reaching up to approximately 17% on a dry-matter basis depending on the culture method. As a wholegrain product, this couscous also provides dietary fibre, complex carbohydrates and naturally occurring micronutrients, making it an attractive choice for consumers seeking nutritious and wholesome foods.


A premium Tunisian couscous combining indigenous cereal heritage, organic quality, wholegrain nutrition and traditional craftsmanship.

  • Manufactured by
    Coopérative Centrale lella Kmar ElBaya

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Nutrition & dietary products
Organic

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Brand

lella

Lella: Authentic Tunisian Heritage


Lella is a Tunisian brand dedicated to transforming the richness of local agricultural heritage into authentic, high-quality food products. From Mahmoudi durum wheat couscous and bulgur to organic olive oil, harissa and aromatic plants, Lella combines indigenous varieties, traditional craftsmanship and modern quality standards.

Each product tells a story of Tunisian terroir, biodiversity and rural know-how, while contributing to the empowerment of farming communities and women through value-added local production.

Lella: From Tunisia’s heritage to the world.