Looney Pruney Preservative Free Pitted Prunes

LOONEY PRUNEY PRESERVATIVE-FREE PITTED PRUNES

By Wilbur Packing Company, Inc.

Looney Pruney Preservative-Free Pitted Prunes deliver the naturally rich, sweet flavor and satisfying texture of California-grown prunes without intentionally added chemical preservatives. Produced and packed by Wilbur Packing Company in Live Oak, California, the prunes are carefully harvested, dried, mechanically pitted, inspected, and packaged to provide consumers with a simple, convenient dried-fruit option that is ready to enjoy straight from the bag.

CLEAN-LABEL POSITIONING

California Grown. Naturally Sweet. No Preservatives Added.

Looney Pruney Preservative-Free Pitted Prunes are positioned for consumers looking for a simple, clean-label dried-fruit snack without sacrificing flavor or convenience. Their naturally sweet flavor makes them an excellent choice for everyday snacking, lunchboxes, baking, cereals, yogurt, smoothies, and culinary applications.

LOONEY PRUNEY BRAND POSITIONING

Looney Pruney combines the agricultural heritage and processing experience of Wilbur Packing Company with a fun, recognizable retail identity designed to make California prunes more approachable to today's consumer. The preservative-free line strengthens that positioning by providing retailers with a product centered on California origin, simple ingredients, natural fruit flavor, and convenient everyday snacking.

Designed for grocery, natural and specialty food retailers, mass retail, e-commerce, and other consumer channels, Looney Pruney Preservative-Free Pitted Prunes provide a distinctive retail offering backed by an established California grower and packer.

Brand: Looney Pruney

Product: Preservative-Free Pitted Prunes

Produced By: Wilbur Packing Company, Inc.

Origin: California, USA

Category: Dried Fruit / Healthy Snacking

Key Positioning: Preservative-Free • California-Grown • Naturally Sweet • Clean-Label • Retail-Ready