Looney Pruney Organic Prunes "SMALLS"

LOONEY PRUNEY SMALLSPitted Prunes by Wilbur Packing Company, Inc.

Looney Pruney Smalls deliver the naturally sweet, rich flavor of California-grown pitted prunes in a smaller, snack-friendly size. Produced and packed by Wilbur Packing Company in California, Smalls provide retailers with a convenient and value-focused dried-fruit option while maintaining the flavor, texture, and quality consumers expect from the Looney Pruney brand. Their naturally smaller size makes them ideal for everyday snacking, lunchboxes, portioned snacks, baking, cereals, yogurt, trail mixes, and other convenient uses.

RETAIL-READY PACKAGING

9 oz Consumer Bag

• 6 × 9 oz case pack

• 12 × 9 oz case pack

LOONEY PRUNEY BRAND POSITIONING

Small Prune. Big Personality.

Looney Pruney Smalls are positioned as a fun, approachable, convenient, and value-conscious California dried-fruit snack. The smaller fruit format provides an excellent opportunity to merchandise quality California prunes in an easy-to-enjoy package while maximizing the value of naturally occurring smaller fruit.

Backed by the growing, processing, and packing capabilities of Wilbur Packing Company, Looney Pruney Smalls combine California agricultural heritage with colorful, recognizable consumer branding designed for the modern retail shelf.

Brand: Looney Pruney

Product: Smalls Pitted Prunes

Produced By: Wilbur Packing Company, Inc.

Origin: California, USA

Category: Dried Fruit / Snacking

Retail Size: 9 oz

Case Packs: 6/9 oz and 12/9 oz

Positioning: California-Grown • Naturally Sweet • Snack-Friendly • Value-Focused • Retail-Ready