SALLES FRERES

Following the launch of its first recipes, Tarti continues its gourmet adventure with a new destination: Tex Mex, a recipe featuring mild, sunny flavours, specially created for children aged 3 to 10.

With this new creation, Tarti invites children to discover a new culinary world in a gentle and approachable way. The Tex Mex recipe combines red kidney beans, bell peppers, corn and cumin in a smooth and creamy plant-based spread. A colourful and delicious combination inspired by the iconic flavours of Tex Mex cuisine, adapted to younger palates.

Like the other recipes in the range, Tex Mex is designed to accompany every moment of sharing:

• as a dip for an aperitif,
• as an accompaniment to a meal, perfect for dipping fries,
• spread in a sandwich for a picnic.

A simple and playful way to introduce children to new flavours.

With its Tex Mex recipe, Tarti continues its mission to take children on a journey through taste, offering recipes inspired by cuisines from around the world — familiar and reassuring enough to appeal to young palates, yet original enough to spark their curiosity.

Following BBQ and Maharajah, this third recipe expands a range built around mild flavours, vibrant colours and plant-based ingredients, combining enjoyment for children with peace of mind for parents.

And the adventure doesn’t stop there. Tarti is already preparing its next destination… One clue: this time, Tarti might be packing its bags for somewhere covered in snow.

Salles Frères is a French family-owned company based in Aniane, in the Hérault region, since 1920. Specialising in olives, condiments and spreads, the company supports food industry professionals with products that combine expertise, quality and innovation. With Tarti, the company continues its commitment to innovation by offering a range specially designed for children aged 3 to 10.

With more than a century of expertise in olives, condiments and spreads, Salles Frères is opening a new chapter in its history with the launch of Maison Salles.

Designed as a true brand signature, Maison Salles embodies a contemporary and elegant vision of Mediterranean gastronomy. It celebrates generous recipes and French expertise, with one ambition: to bring the art of French-style sharing into everyday moments.

With Maison Salles, Salles Frères is taking a more premium approach to its longstanding expertise. The brand builds on what has shaped the company’s identity since its beginnings: a selection of signature recipes, created with today’s consumer expectations in mind.

Spreads, plant-based specialties, olives and creations inspired by Mediterranean cuisine come together in a gourmet universe designed to complement everything from a casual aperitif with friends to a more refined dining experience.

Through this new brand, Salles Frères is reaffirming its commitment to showcasing its French expertise while drawing inspiration from a rich culinary heritage.

Maison Salles embraces an identity that is both authentic, contemporary and generous. Its world draws inspiration from the Mediterranean, with a cuisine that is vibrant, convivial and spontaneous, where the products take center stage.

This philosophy is also reflected in the brand’s visual identity, designed to combine elegance, modernity and character, while maintaining a strong connection to Salles Frères’ Mediterranean roots.

More than simply a new range of products, Maison Salles offers a world and a way of experiencing gastronomy, centered around simple, generous and genuinely convivial moments.

With Maison Salles, Salles Frères is continuing to expand its brand portfolio and strengthening its ambitions in the premium segment, both in France and internationally.

This new signature complements the company’s offering by appealing to consumers looking for distinctive products, original recipes and a unique brand experience.

Maison Salles, The Mediterranean Art of Sharing.

Salles Frères is a French family-owned company based in Aniane, in the Hérault region, since 1920. Specializing in olives, condiments and spreads, the company supports food industry professionals with products that combine expertise, quality and innovation.

Tarti: Spreads that take kids on a taste adventure

Salles Frères launches Tarti, a new range of plant-based spreads created for children aged 3 to 10. With its colorful, mild and creamy recipes, Tarti reimagines the spread as a fun and tasty adventure, designed to delight children while reassuring parents.

A range designed for little food lovers and grown-ups alike

With Tarti, Salles Frères aims to offer a new way for children to discover flavors. The idea is to start with familiar tastes from their everyday world, while introducing them to new combinations through mild, naturally sweet and easy-to-enjoy recipes.

The smooth, creamy texture and vibrant colors of the recipes have been designed to encourage a fun and relaxed approach to food. And because Tarti is just as suitable for everyday moments as it is for sharing, there are plenty of ways to enjoy it:

• as a dip at aperitif time,
• as a tasty accompaniment for dipping fries,
• spread on a slice of bread for a snack,
• as part of a picnic.

Two recipes to set off on an adventure

For its launch, Tarti is showcasing two recipes with very distinct culinary worlds.

The Barbecue spread is a delicious recipe combining tomatoes, beetroot and smoked paprika. A familiar and comforting combination, created to capture the spirit of barbecue flavors in a recipe tailored to young palates.

The Maharajah spread is inspired by the flavors of India, combining sweetcorn, chickpeas, coconut milk and curry. A mild and exotic recipe that encourages children to discover new flavors while remaining approachable and easy to enjoy.

Maharajah: making an impact from the very start!

Among the recipes in the range, Maharajah has been selected as a SIAL Innovation, a recognition that highlights its distinctive positioning and its potential to bring a fresh approach to the children's spreads category.

Through this selection, Tarti is affirming its ambition: to offer something different, without having to choose between enjoyment, discovery and nutritional balance.

Tarti, a mascot to lead the adventure

To bring this world to life, each recipe is represented by Tarti, the range’s mascot, taking on a different identity inspired by the origins and culinary world of each recipe.

More than just a spread, Tarti invites children to discover the world through taste, with a fun and accessible approach.

With Tarti, Salles Frères is opening a new chapter in its expertise, with a spread created for children that turns every bite into an invitation to explore the world.

About Salles Frères

Salles Frères is a French family-owned company based in Aniane, in the Hérault region of southern France, since 1920. Specializing in olives, condiments and spreads, the company supports food industry professionals with products that combine expertise, quality and innovation. With Tarti, the company continues to drive innovation by offering a range specifically designed for children aged 3 to 10.