Present on exhibition SIAL
From 17 to October 21, 2026
Beverages Hall 5C
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Press release (1)
Fireweed: An emerging European alternative to matcha?
09 | 07 | 2025
Amid shrinking matcha harvests and supply chain challenges, fireweed – a wildflower rich in antioxidants, with the same green hue as matcha – is emerging as an alternative.