Grupo Rolo
Address
Zona Industrial das Gaeiras
2510-752 ÓBIDOS
Leiria
PORTUGAL
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Press release (3)
Small bites, big flavour: ROLO unveils new bite-size products at SIAL Paris
ROLO is expanding its frozen range with a new generation of bite-size products designed around indulgence, convenience and discovery. Presented at SIAL Paris 2026, the new concepts explore smaller formats, bold textures and highly visual products created for snacking, sharing and impulse consumption.
The new range brings together indulgent treats and fruit-based concepts, combining familiar flavours with playful formats and contrasting textures. Among the new products visitors will be able to discover are Cookie Dough Bites and Brownie Bites, alongside several other concepts being presented in Paris.
From soft and fudgy textures to crunchy, fruity and more unexpected combinations, the collection reflects ROLO’s approach to creating products that are easy to enjoy, visually distinctive and full of flavour.
For retail and foodservice partners, these new developments expand the ROLO portfolio with versatile formats designed for different consumption occasions and evolving consumer preferences.
There is more to discover at SIAL Paris 2026 — Hall 5A, Stand T200.
Meet ROLO: Indulgent favourites made easy
ROLO is the consumer brand by Grupo Rolo, created around one simple idea: great-tasting products should be easy to enjoy.
After its debut in 2025, ROLO arrives at SIAL Paris for the first time as a brand, bringing together indulgent products, convenient formats and a bold visual identity designed to stand out.
At the heart of the range are some of our best-selling products, including chocolate filled crepes, banana and spelt pancakes, double chocolate cookies and cheese bread — all developed to combine flavour, texture and convenience without compromising on quality.
From rich, chocolate filled crepes and soft, fluffy pancakes to indulgent cookies and irresistibly cheesy bites, ROLO puts the eating experience first. Different flavours and formats across the range make it easy to find the right product for different moments and markets.
At SIAL Paris 2026, visitors will be able to discover and taste these ROLO favourites alongside a selection of new products and formats being presented in Paris.
Discover ROLO at Hall 5A, Stand T200.
Grupo Rolo brings its frozen pastry expertise to SIAL Paris 2026
Founded in 1995, Grupo Rolo is a portuguese manufacturer specialising in high-quality pastry products, with a strong focus on frozen solutions for international markets. Today, we operate 9 production units across Mafra, Óbidos and Alcobaça, covering more than 30,000 m² of production space and bringing together over 300 employees.
Our experience, industrial capacity and continuous investment in technology allow us to develop reliable and versatile solutions for retail, foodservice and private label partners, while maintaining rigorous quality and food safety standards.
At SIAL Paris 2026, we will showcase the next step in our international growth through ROLO, our consumer brand, alongside a selection of frozen products ranging from established best sellers to new concepts developed for evolving consumer needs.
Visit us at SIAL Paris 2026 — Hall 5A, Stand T200.
