- Detailed description
- Exhibitor
- Products
- Other brands
Detailed description
Description :
La Fruitière is a major Tunisian agrifood brand, mainly known for its fruit-based products. It belongs to the STIFEN group, which specializes in fruit processing and value addition in Tunisia, located in the Cap Bon region.
Positioning & Products
- Main product range: "Extra" jams, light/reduced-sugar jams, fruit compotes, juices, and syrups.
- Brand image: Products sourced from local harvests (Cap Bon region), highlighting freshness, natural fruit flavor, and industrial expertise meeting high quality standards.
- Brand awareness: The brand enjoys a strong presence in major supermarkets across Tunisia and has previously been elected Product of the Year in its category.
