Zivs uz ledus

Zivs uz Ledus is a Latvian brand founded by brothers Lauris and partners from Finland. Focus is on high-quality, sustainable fish farming, with a fully integrated life cycle for Arctic char from eggs to finished product, using modern recirculating aquaculture systems. Arctic char is a gentler and leaner species of salmon, offers higher nutritional value compared to trout and salmon, and is farmed in an eco-friendly manner with zero waste processes. The brand emphasizes the importance of ecological responsibility and family values, aspiring to inspire their children through their actions. The Arctic char can be found in major retail networks in Baltics, and the brand encourages engagement through sharing recipes and stories on Instagram using #palija and #arktiskapalija. Zivs uz Ledus represents a fusion of tradition and modernity, caring for nature while delivering premium products.