MYÜ

As Panacea’s flagship brand, MYÜ is defining the new category of Augmented Nutrition. Our mission is to transform everyday moments of indulgence into daily habits that support preventive health and longevity.

Driven by our in-house R&D, MYÜ formulates functional spreads designed to deliver high-impact nutrition alongside uncompromising taste. We provide a food-first alternative to traditional pills and powders, turning daily supplementation into a premium sensory experience that delivers high nutritional density without sacrificing flavor.

Positioned as a clean-label, premium offering, the MYÜ portfolio features three distinct product lines:

• MYÜ Original (awarded SIAL Innovation): Functional honey and nut-based spreads fortified with superfoods, vitamins, and minerals.

• MYÜ Nuts: Nutrient-dense nut butters enriched with magnesium and essential vitamins.

• MYÜ Honey: A curated selection of premium French honeys, featuring our signature Miel Soufflé® (whipped honey).