FUEL10k

Fuel10K is a fast-growing breakfast and nutrition brand created for busy, active consumers looking for convenient, great-tasting products that support modern lifestyles. Combining indulgent flavours with functional nutrition, Fuel10K offers a range of high-protein granolas, porridge pots and breakfast solutions designed to help consumers start the day well and stay fuelled throughout it. The brand focuses on delivering a unique balance of taste, protein, fibre and added vitamins, making healthier choices more accessible without compromising on enjoyment. Fuel10K has built strong loyalty among younger consumers by providing products that are both nutritious and satisfying. Since joining Premier Foods, the brand has continued to expand internationally, supported by growing consumer demand for protein-rich breakfast products and convenient on-the-go nutrition. With its modern positioning, strong innovation pipeline and focus on taste-led nutrition, Fuel10K is helping retailers drive growth within the breakfast category and attract new consumers.