Unlock international frozen markets, meet top decision-makers at SIAL Paris!
More than just a trade show, SIAL Paris is a unique opportunity for food & beverage industry professionals to reach a wide audience and showcase the latest frozen innovations across different industries.
"We come here to make deals, to save time and distance, because everyone is here at SIAL!"
What can you do at SIAL Paris?
- Make new contacts
- Test new markets
- Increase awareness
- Showcase your innovations
- Boost your turnover
Our list of exhibitors grows by the day, so don’t miss your chance to be seen!
Want to attract qualified industry visitors?
We are readier than ever to help you offer an unforgettable experience for your target audience.
For this edition, you’ll have the opportunity to:
- Penetrate the French and larger EU market
- Meet with purchasing decision-makers
- Make contact with CEO and GM-level executives
- Welcome thousands of industry professionals to your booth
SIAL Paris is the world’s largest professional meeting in the food sector.
Why SIAL Paris is important for frozen professionals?
Frozen food is a significant industry in France, with households spending €9 billion every year, which accounts for 98% of all households.
The consumption of frozen food is exceptionally high in Europe, which is the largest market for this industry. Recent data* suggests that countries like the UK and Germany are experiencing growth in the frozen food sector.
Almost 24% of our 2022 visitors expressed their interest in this sector.
More than 60 exhibitors represented the industry at SIAL Paris 2022. Join us and meet the qualified contacts to expand your network.
*Mordor Intelligence
Where else can you meet all of the right retailers, buyers, and importers to build your business?
40%
8000
100%
What are the benefits of setting up a booth at SIAL Paris?
Take advantage of our expertise: we are here to guide you along the way to make sure that you get the best return on your investment!
This year, SIAL Paris is commemorating its 60th anniversary. Position your brand at the forefront by exhibiting on this must-attend edition of the show!Whether you offer frozen meals, frozen vegetables, ice cream, etc, you can boost visibility, make new qualified contacts, and propel your business at SIAL Paris.
To help you create a memorable and unique experience and attract qualified traffic to your stand, we offer:
- A digital press kit for generating interest and promoting your presence at SIAL
- Customised package based on your company needs in terms of size, sector, etc
- Technology such as networking and badge readers
- A dedicated consultant throughout the entire process to set up objectives from pre-event to post-event debrief
- Dedicated events where you can discover the latest trends and innovations in the food industry
- A dedicated marketplace to help you boost business opportunities before and during the show
Key figures
They visited the show in 2022
Additional benefits
- High number of close deals: 83% of buyers made transactions on-site or after SIAL Paris 2022
- High additional turnover: More than 6 months’ additional turnover declared by exhibitors after previous editions (on average €10 ROI for each €1 invested in trade show according to UNIMEV*)
*Event Data Book, 2019 issue
- High number of quality contacts: Exhibitors report on average 200 meetings, including ⅓ new contacts, and 8 out of 10 say that contacts are quality**
**Source: Kantar TNS / SIAL Paris 2022
Show off your new products!
Frozen food consumers are becoming more and more demanding for innovation in the food and beverage industry: this makes SIAL Paris a prime opportunity to show off the latest products to new markets.
A few of the innovations that consumers expect in the frozen industry:
- More environmentally-friendly packaging
- More plant-based food
- Clean-label products
- More ethnic/traditional recipes
A large majority of SIAL Paris visitors come to see new products!
Gain extra exposure for your products and your company by submitting your products to SIAL Innovation.
Three frozen products were winners at SIAL Innovation 2022: Grand Prix Fruits & Vegetables, Grand Prix Dairy & Ice Cream, and Grand Prix Frozen Products. The latest even won the Gold Grand Prix!
9 of 10 visitors consider SIAL Paris strategic for their company, so make the most of this captive market to enhance your business opportunities.
What new products and innovations will you show them?
