Unlock international dairy markets, meet top decision-makers at SIAL Paris!
More than just a trade show, SIAL Paris is a unique opportunity for food & beverage industry professionals to reach a wide audience and showcase the latest dairy innovations across different industries.
"SIAL offers us to make contacts with Africa, Asia, the U.S.A., and many other countries."
What can you do at SIAL Paris?
- Make new contacts
- Test new markets
- Increase awareness
- Showcase your innovations
- Boost your turnover
Our list of exhibitors grows by the day, so don’t miss your chance to be seen!
Want to attract qualified industry visitors?
We are readier than ever to help you offer an unforgettable experience for your target audience.
For this edition, you’ll have the opportunity to:
- Penetrate the French and larger EU market
- Meet with purchasing decision-makers
- Make contact with CEO and GM-level executives
- Welcome thousands of industry professionals to your booth
SIAL Paris is the world’s largest professional meeting in the food sector.
Why SIAL Paris is important for dairy professionals?
The dairy industry is expected to experience long-term growth due to the increasing demand for healthy snack options. Consumers are now more interested in food products that taste good and provide nutritional and physiological benefits.
The North American market is experiencing the fastest growth, while the Asia-Pacific region remains the largest market for dairy products. Cheese, among other dairy products, is gaining popularity in these regions.
At SIAL Paris 2022, more than 19% of visitors expressed their interest in this industry, and there were nearly 500 exhibitors representing this sector.
Don't miss the opportunity to join them and expand your network by meeting the right contacts!
Where else can you meet all of the right retailers, buyers, and importers to build your business?
40%
8000
100%
What are the benefits of setting up a booth at SIAL Paris?
Take advantage of our expertise: we are here to guide you along the way to make sure that you get the best return on your investment!
This year, SIAL Paris is commemorating its 60th anniversary. Position your brand at the forefront by exhibiting on this must-attend edition of the show!Whether you offer cheese, yoghurt, plant-based milks, etc, you can boost visibility, make new qualified contacts, and propel your business at SIAL Paris.
To help you create a memorable and unique experience and attract qualified traffic to your stand, we offer:
- A digital press kit for generating interest and promoting your presence at SIAL
- Customised package based on your company needs in terms of size, sector, etc
- Technology such as networking and badge readers
- A dedicated consultant throughout the entire process to set up objectives from pre-event to post-event debrief
- Dedicated events where you can discover the latest trends and innovations in the food industry
- A dedicated marketplace to help you boost business opportunities before and during the show
Key figures
They visited the show in 2022
Additional benefits
- High number of close deals: 83% of buyers made transactions on-site or after SIAL Paris 2022
- High additional turnover: More than 6 months’ additional turnover declared by exhibitors after previous editions (on average €10 ROI for each €1 invested in trade show according to UNIMEV*)
*Event Data Book, 2019 issue
- High number of quality contacts: Exhibitors report on average 200 meetings, including ⅓ new contacts, and 8 out of 10 say that contacts are quality**
**Source: Kantar TNS / SIAL Paris 2022
Show off your new products!
Dairy food consumers are becoming increasingly demanding for innovation in the food and beverage industry, making SIAL Paris a prime opportunity to show off the latest products to new markets.
A few of the innovations that consumers expect in the dairy industry:
- Consuming organic products
- Choosing low-fat alternatives
- A wider range of plant-based substitutes
- Buying fortified and/or lactose-free dairy
A large majority of SIAL Paris visitors come to see new products!
Gain extra exposure for your products and your company by submitting your products to SIAL Innovation.
9 of 10 visitors consider SIAL Paris strategic for their company, so make the most of this captive market to enhance your business opportunities.
What new products and innovations will you show them?
