Unlock international savoury grocery markets, meet top decision-makers at SIAL Paris!
More than just a trade show, SIAL Paris is a unique opportunity for food & beverage industry professionals to reach a wide audience and showcase the latest grocery innovations across different industries.
"SIAL is the most international fair with a great variety of publics."
What can you do at SIAL Paris?
- Make new contacts
- Test new markets
- Increase awareness
- Showcase your innovations
- Boost your turnover
Our list of exhibitors grows by the day, so don’t miss your chance to be seen!
Want to attract qualified industry visitors?
We are readier than ever to help you offer an unforgettable experience for your target audience.
For this edition, you’ll have the opportunity to:
- Penetrate the French and larger EU market
- Meet with purchasing decision-makers
- Make contact with CEO and GM-level executives
- Welcome thousands of industry professionals to your booth
SIAL Paris is the world’s largest professional meeting in the food sector.
Why SIAL Paris is important for grocery professionals?
As consumers aim to prioritize their health, the market demands food alternatives that are both nutritious and flavorful. Additionally, there is a growing need for products that can last longer on shelves without the need for refrigeration or freezing.
Additionally, almost 19% of our visitors in 2022 expressed their interest in this sector.
The grocery industry was represented with more than 2,100 exhibitors. Join them and meet the qualified contacts to expand your network.
Where else can you meet all of the right retailers, buyers, and importers to build your business?
40%
8000
100%
What are the benefits of setting up a booth at SIAL Paris?
Take advantage of our expertise: we are here to guide you along the way to make sure that you get the best return on your investment!
This year, SIAL Paris is commemorating its 60th anniversary. Position your brand at the forefront by exhibiting on this must-attend edition of the show!Whether you offer condiments, spices, canned food, rice, soups, etc, you can boost visibility, make new qualified contacts, and propel your business at SIAL Paris.
To help you create a memorable and unique experience and attract qualified traffic to your stand, we offer:
- A digital press kit for generating interest and promoting your presence at SIAL
- Customised package based on your company needs in terms of size, sector, etc
- Technology such as networking and badge readers
- A dedicated consultant throughout the entire process to set up objectives from pre-event to post-event debrief
- Dedicated events where you can discover the latest trends and innovations in the food industry
- A dedicated marketplace to help you boost business opportunities before and during the show
Key figures
They visited the show in 2022
Additional benefits
- High number of close deals: 83% of buyers made transactions on-site or after SIAL Paris 2022
- High additional turnover: More than 6 months’ additional turnover declared by exhibitors after previous editions (on average €10 ROI for each €1 invested in trade show according to UNIMEV*)
*Event Data Book, 2019 issue
- High number of quality contacts: Exhibitors report on average 200 meetings, including ⅓ new contacts, and 8 out of 10 say that contacts are quality**
**Source: Kantar TNS / SIAL Paris 2022
Show off your new products!
Consumers are becoming increasingly demanding for innovation in the food and beverage industry, making SIAL Paris a prime opportunity to show off the latest products to new markets.
A few of the innovations that consumers expect in the grocery industry:
- Organic and local offerings
- Recyclable packaging
- Healthier and more natural products
- Products for special diets, such as low-salt and gluten-free items
- Adding premium and luxury ingredients for a more sophisticated offering
A large majority of SIAL Paris visitors come to see new products!
Gain extra exposure for your products and your company by submitting your products to SIAL Innovation.
9 of 10 visitors consider SIAL Paris strategic for their company, so make the most of this captive market to enhance your business opportunities.
What new products and innovations will you show them?
