BubbleiT! goodbye plastic bottles
Interview with Antoine Gillain, Co-founder of BubbleiT!
You participated in SIAL Paris 2022, how did your show go?
Our participation in the show was a great success. Our stand was never empty. We met a lot of interesting people from the business, press and service sectors.
Have you benefited from a "SIAL Innovation" effect?
Definitely! Our Prix-Start-Up, the most prestigious award for a young company, certainly raised our profile. Selective ministerial and press circuits selected our stand. Our breakthrough innovation was spotted thanks to the SIAL Innovation Award.
Have you noticed an increase in your sales as a result of this award and the visibility it brought?
Our objective in coming to SIAL Paris was not to sign any orders, but the significant media presence that followed could only help us raise our profile. We noticed an increase in traffic to our website, and strong interest in our brand and products from various professionals/retailers.
What’s the secret behind the success of your brand?
I think it's the level of disruptive innovation and the ecological trend it's part of. Indeed, the aim of our product is to reduce the production of disposable plastic bottles.
Have you changed your model?
After our first steps in supermarkets at the end of 2022/beginning of 2023, we decided to evolve our packaging with more color and simpler messages. We've also upgraded our offer, with the creation of an initial pack containing the plant-based bottle, for much greater visibility on the shelf and to guarantee a better consumer experience.
And in retrospect, what did you take away from your experience at SIAL Paris?
SIAL Paris gave us a unique opportunity thanks to the prize we won in the SIAL Innovation competition, which gave us enormous visibility!
About BubbleiT!
BubbleiT is a French company founded in 2020. It offers a powdered preparation for fizzy drinks to limit plastic use. Ideally diluted in the Bubble It glass bottle, it eliminates the need for plastic bottles, plastic carbonation machines and aluminum CO2 cartridges. Sugar and sweetener-free.