At ALJOMAR, WE EVOLVE WHILE MAINTAINING OUR ESSENCE
At ALJOMAR, we continue evolving without losing our essence.
As time goes by, brands must also adapt to new visual languages and modern ways of communicating. That's why we present a new corporate image that reflects who we are today and where we want to go as we continue to grow.
This update incorporates, for the first time, a symbol that accompanies our brand-an element that adds personality and reinforces our visual identity. The graphic featured across all applications is inspired by the strings or twines that have
traditionally accompanied our hams and charcuterie-those same twines that for many years were crafted by Dona Teofila and Don Leandro (parents of Don Alfonso).
It is a direct nod to our origin, our process, and the authenticity of our products.
The typography, elegant and timeless, conveys a balance between tradition and modernity-values that are part of Aljomar's character. At the same time, we retain the colors that have defined us over the past decade, thus preserving the essence and recognition our brand has built over time.
