WHY EXHIBIT IN THE SEAFOOD SECTOR?
A dynamic global market
The global seafood market is valued at €574 billion in 2024, with an average annual growth rate of +6.5% expected through 2028.
Global consumption continues to rise, driven by the growing demand for sustainable protein sources and high–value-added products.
The main market hubs are China (€95 billion), India (€54 billion), and Japan (€47 billion) : together account for more than one-third of the global market value.
Asia alone represents over half of the world seafood market, generating USD 367 billion in revenue, confirming its strategic leadership role.
This demand is fueled by rising purchasing power (especially among middle-class consumers), a more diverse product offering, and the widespread availability of frozen and ready-to-eat seafood options.
In Europe and France: a strong consumption base
In Europe, household spending on seafood products grew by +7% in 2022, with demand particularly focused on processed, smoked, and frozen products.
Today, two-thirds of all fish consumed in Europe are frozen, confirming the strategic importance of the frozen seafood segment.
France represents a €13 billion market, ranking as the 5th largest in the world with a 4.4% global market share.
Seafood consumption is nearly universal in France (96% of French consumers eat fish) driven by sustainable, locally sourced, and ready-to-cook product ranges that align with modern dietary expectations.
Key trends:
- Salmon remains the main growth driver with +17% in 2024.
- Shellfish and crustaceans have gained +5 points in value since 2021, reflecting growing demand for premium and festive products.
- Seaweed and marine algae, growing at +8% annually, are emerging as a high-potential segment, supported by research and innovation in alternative proteins.
These developments confirm the strong appeal of the seafood sector, which brings together the three main consumer drivers in both Europe and Asia: health, pleasure, and sustainability.
Why exhibit in the seafood sector at SIAL Paris?
The global crossroads for the seafood industry
SIAL Paris is the world’s leading meeting point for the seafood value chain, uniting producers, processors, distributors, importers, and foodservice professionals from every continent.
It is the place where innovation meets opportunity, offering exhibitors the chance to present their products, connect with key buyers, and develop export strategies in a fast-growing global market.
A global innovation showcase
The SIAL Innovation Awards highlight the most groundbreaking advancements in the seafood industry.
In 2024, fourteen seafood innovations were recognized by the jury, including the Grand Prize awarded to King Crab Meat (VAAG Seafood).
By participating at SIAL Paris, you give your products global exposure and international visibility — a key growth lever for brands that innovate in quality, sustainability, or original marine flavors.
Strategic buyers in attendance
Among the buyers present in 2024 were Carrefour, Lidl, Thai Union, Delhaize, Metro Food Sourcing, Hero, Kesko Oyj, Marjane, and Coop Trading A/S.
With 92% of visitors being decision-makers or key influencers, SIAL Paris stands as the premier marketplace where strategic alliances are forged between producers, industrials, and global distributors.
Measurable visibility and ROI
SIAL Paris is more than just a trade show: it is a global media platform. Each exhibitor benefits from exceptional exposure through:
- 755 international journalists from 44 countries,
- 1.1 million sessions on the official website,
- 120,000 subscribers to the official newsletter,
- And a community of over 100,000 active members across SIAL Paris digital networks.
In 2024, 93% of seafood exhibitors reported being satisfied, and 100% rated the on-site business climate as positive.
These results confirm that exhibiting at SIAL Paris guarantees ongoing visibility among industry decision-makers, far beyond the five days of the show.
Other sectors presented at SIAL
INSPIRING FOOD BUSINESS WORLDWIDE
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- SIAL Paris - Paris
- SIAL in China - Shanghai
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- SIAL Interfood - Jakarta
- SIAL Vietnam
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- Gourmet Selection - Paris
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