WHY EXHIBIT IN THE ORGANIC AND WELLNESS SECTOR?
Olifructine™ – Agave inulin - Nutriagaves Group
Chia power® – Chia seeds - Healthy planet
Gam’s – Protein Snacks for Active Living
Worldwide: toward a "better-for-you" standard
The global organic market is estimated at USD 134 billion in 2023, with an average annual growth rate of +11.6% projected through 2032.
The main markets by revenue are the United States (~USD 50 billion), Germany (~USD 13 billion), France (~USD 11 billion), China (~USD 11 billion), and the United Kingdom (~USD 3 billion).
Clean label and additive-free expectations are becoming a global standard, especially across Europe and North America, reflecting a broader shift toward transparency and healthier formulations.
In France: a strong market undergoing qualitative transformation
The organic market in France reached €12 billion in 2023 across all distribution channels. Currently, 12.77% of French farms are certified organic, while 30% of organic products consumed in France are imported.
Despite economic pressures, certain high-potential categories continue to perform strongly, such as:
- Organic alcoholic beverages (+8% vs 2022)
- Organic dairy products (+3% vs 2022)
These figures confirm that the French organic market is shifting from volume growth to value-driven growth, emphasizing quality, provenance, and consumer trust.
Key trends to watch in 2025-2026
1. Naturalness and clean label
Short ingredient lists and the absence of additives have become non-negotiable purchasing criteria.
Globally, 66% of consumers express interest in organic products, 74% say they have changed their habits to eat more healthily, and 65% are willing to pay more for healthier options.
2. The rise of “free-from” and alternative products
The boom in “free-from” and alternative products reflects a deep transformation of the food market.
Consumers are looking for simpler, healthier, and more inclusive recipes — gluten-free, lactose-free, GMO-free, and also rich in plants, fiber, or superfoods.
This quest for balance and transparency is pushing brands to expand their portfolios with formulas adapted to all nutritional profiles, from flexitarian to vegan.
3. Local organic and traceability
4. Purposeful premiumization
The organic sector is evolving toward a new form of value creation, delivering more than just a health benefit. Brands now combine naturalness and performance, integrating functional benefits (alternative proteins, fermentation, positive nutrition) into formats suited to new lifestyles, such as healthy snacking or ready-to-drink non-alcoholic beverages.
Examples of recognized innovations: Iced moringa/mint/apple infusion and yeast-based fermented protein.
5. Price sensitivity vs. perceived value
Why exhibit in the organic & wellness sector at SIAL Paris?
The international business hub for “better-for-you” products
SIAL Paris is the global meeting point for organic, natural, and functional products. Each edition gathers manufacturers, brands, processors, distributors, and buyers seeking innovations that combine nutrition, sustainability, and pleasure.
With 295,000 professionals expected, including 70% international visitors from 205 countries, the show offers unmatched visibility in a rapidly expanding global market.
Leading decision-makers such as Carrefour, Whole Foods, Lidl, Bio c’Bon, Amazon Fresh, Accor, Sodexo, Coop, and Auchan Bio attend SIAL Paris to discover new plant-based, clean label, and positive-impact product ranges.
A strategic driver of growth and export
The global organic and wellness market is sustained by rising consumer demand and the expansion of export channels.
According to Grand View Research (2024), sales of organic and natural foods are growing at an average rate of +13% per year through 2030, particularly in highly urbanized regions such as Asia-Pacific and North America.
With 70% international visitors, SIAL Paris offers targeted business opportunities with buyers from across the world.
On average, each exhibitor holds 134 qualified meetings, and 88% sign contracts in new countries.
This makes SIAL Paris the ideal platform to grow your “better-for-you” product lines in high-potential markets such as:
- Asia: +9% per year
- Latin America: +8.2% per year
- Northern Europe: +6.7% per year
(Source: Future Market Insights, 2025)
An international showcase for innovation
The SIAL Innovation Awards highlight the most cutting-edge products and processes in the organic and wellness sector.
In 2024, the key trends featured included fortified functional foods, fermentation-based products, and premium plant-based formulations.
The SIAL for Change Award honors the most ambitious CSR initiatives, proving that sustainability and innovation are now inseparable drivers of success in the global food industry.
Continuous global visibility
Exhibiting in the Organic & Wellness sector at SIAL Paris gives you access to a powerful media and digital ecosystem:
- 755 international journalists from 44 countries,
- 1.1 million sessions on the official website,
- 120,000 subscribers to the professional newsletter,
- And over 100,000 active members across SIAL Paris social networks.
This influence network amplifies your brand’s visibility and reputation well beyond the five days of the show — ensuring a lasting impact in the global “better-for-you” marketplace.
A sector driven by responsible growth
Organic and wellness are no longer limited to a health-focused positioning. They now represent a comprehensive approach based on value and trust.
“Better-for-you” products already account for over 30% of global food innovations, while the clean label segment has been growing at +6.7% per year since 2020. (Source: Ecovia Intelligence, 2025)
Exhibiting at SIAL Paris - organic & wellness means:
- Meeting the most influential buyers in the global organic and natural products market.
- Showcasing your CSR, nutritional, and clean label commitments to a qualified professional audience.
- Boosting your visibility and exports in high-growth, health-driven markets.
- Joining the international community of “better-for-you” and “positive food” brands shaping tomorrow’s food industry.
Book your stand now and connect with the future of healthy and sustainable food.
Other sectors presented at SIAL
INSPIRING FOOD BUSINESS WORLDWIDE
- Food & Drinks Malaysia - Kuala Lumpur
- SIAL Canada - Montreal
- SIAL Canada - Toronto
- SIAL Paris - Paris
- SIAL in China - Shanghai
- SIAL in China South - Guangzhou
- SIAL India - Mumbai
- SIAL Interfood - Jakarta
- SIAL Vietnam
- Tutto Pizza international - Shanghai
- Gourmet Selection - Paris
- Cheese & Dairy products show - Paris
- Djazagro - Algiers