The savoury grocery product market worldwide

The savoury grocery sector encompasses a wide variety of product categories. These range from condiments, oils and vinegars, sauces, spices and flavourings, to coffee and tea, but also pasta, rice, couscous and noodles. Also in this sector are soups and stocks, pulses and dried vegetables, canned food, olives, exotic products and appetisers.

In Asia, the sector is mainly driven by rice, with the world’s nine biggest consuming countries, headed by China and India, found on this continent. Meanwhile, Italy, Tunisia, Venezuela and Greece display a preference for pasta.

In hot drinks too, there are regional disparities. Thus, the biggest coffee fans can be found in Europe, and particularly in northern Europe (Finland, the Netherlands, Sweden, Denmark and Norway leading the way as the world’s leading drinkers). In contrast, Türkiye, Morocco, Ireland and the UK prefer tea, and are the world’s biggest drinkers of it (IVSFrance).

This is a highly competitive sector with many major players established on the market worldwide. To stand out, most of them seek to rotate their references rapidly, shift upmarket and display originality with brand-new products.

As a result, the savoury grocery market is very dynamic around the world, with regular product renewal and the regular launch of new products that are set to shake up the sector.

Savoury groceries experiencing growth in France

In 2020, sales in the delicatessen sector were estimated at €15 billion, of which more than €2.3 billion came from the sale of aperitif products.

The grocery market showed a growth dynamic both in sales (+1.9%) and in units (+1%) in 2022.

In 2018, savoury grocery market sales amounted to €14.6 billion, up 0.8% on the previous year, according to IRI (across all mass retail channels). This increase is partly due to higher prices, since the market dipped slightly by volume (- 0.4% in 2018).

In 2022, the salted aperitif category was in great shape, boosted in particular by the dynamism of crisps (up 9.1% in value), aperitif cheeses (up 4.8%) and fresh olives (up 6.7%). (LSA)

The savoury grocery sector is the biggest contributor to growth in FMCG products. Responsible for 22.5% of the increase, savoury groceries are now the number one contributor to growth.

Savoury groceries at SIAL

SIAL Paris is a must-attend event for savoury grocery market players. Firms from over the world come here to present their ranges. At the 2022 edition, more than 2,300 companies exhibited a savoury grocery range.

These companies flock to the show in such numbers because SIAL offers them international visibility. Indeed, the show enjoys worldwide reach, with 65% of its visitors of international origin, from Europe and beyond. Exhibitors are also predominantly non-French, with 90% of them from abroad. In in 2018, these included the Japanese firm IndoFood, the British company Pioneer Foods and the Italian Mutti SpA.

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Other sectors presented at SIAL

SIAL Network


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  • SIAL Canada - Montreal
  • SIAL Canada - Toronto
  • SIAL Paris - Paris
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  • SIAL in China - Shenzhen
  • SIAL in India - New Delhi
  • SIAL Interfood - Jakarta
  • Gourmet Selection - Paris
  • Cheese & Dairy products show - Paris
  • Djazagro - Algiers
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