WHY EXHIBIT IN THE SAVOURY GROCERY SECTOR?

1) Naturalness, clean label & ingredient transparency

Consumers are increasingly favoring savory snacks and kitchen staples made with simple, natural ingredients, free from additives and preservatives. This growing clean label trend is spreading across Europe, leading to significant innovation and reformulation efforts in the food industry. (Source: Innova Market Insights)

This shift is also reflected in major announcements from retailers and private labels, who are accelerating the removal of artificial ingredients, thereby increasing market pressure toward naturalness. (Source: Investopedia)

2) Dual-driven savory snacking: functionality and indulgence

2024 marked a period of strong growth for savory snacking, with a dual focus: functional offerings (high in protein, lower in salt and fat) and purely indulgent products.

This polarization responds to fragmented consumption habits and the search for simple, everyday comfort.

International market studies confirm the sustained, long-term momentum of the savory snacks segment throughout the decade. (Source: Global Market Insights Inc.)

3) Culinary exploration and world cuisines

Condiments, ethnic sauces, and meal kits are gaining ground, helping consumers discover new flavors while fitting into fast-paced meal routines.

SIAL mapping highlights the rise of Italian, Asian, and Tex-Mex cuisines: at the heart of the savory grocery offer presented at the show.

From a professional media standpoint, SIAL Insights emphasizes the importance of “small pleasures” and comfort eating, which continue to support aperitif biscuits and festive products, even in a budget-conscious environment.