WHY EXHIBIT IN THE HOT BEVERAGES SECTOR?
A market steaming ahead
The global hot beverages market is on a remarkable growth trajectory: valued at USD 371 billion in 2024 and projected to reach nearly USD 568 billion by 2030, reflecting a 7.4% annual growth rate (Source: Research and Markets).
Tea maintains its leading position in market value (around 39.5%), while coffee, driven by specialty segments and innovative formats, stands out as a major growth engine (Source: Data Bridge Market Research).
Hot beverages around the world: a market of cultural contrasts
Coffee and tea stand as the two undisputed pillars of the hot beverages market, yet their consumption patterns reveal deep cultural contrasts across regions.
The rise of specialty coffee
In 2023, the global coffee market exceeded USD 110 billion and continues to expand, driven by the boom in specialty coffee and premium formats.
The Nordic countries lead the world in per capita consumption, with Finland reaching nearly 12 kg per year, followed by Norway and Iceland (NotNotCoffee).
In terms of market value, the United States and Brazil take the lead, confirming their role as global powerhouses (ICO).
Tea: between tradition and modernity
The global tea market already exceeds USD 120 billion, fueled by the rise of green teas, wellness infusions, and ethical products.
China remains by far the largest market (around USD 50 billion), followed by India and the United Kingdom (Source: FAO).
In per capita consumption, Türkiye holds its top spot, with more than 3 kg per year (equivalent to 3 to 4 cups daily per person). (Sources: Global Tribune, Wikipedia).
Hot beverages in France: lower volumes, higher value
While the consumption frequency of hot beverages (coffee, tea, infusions, and chocolate) is slightly declining, the premiumization trend is driving market value upward, supported by:
The rise of premium, organic, and sustainable coffee,
The expansion of capsule and pod formats,
The boom in specialty coffee concepts (“néocafés”) and immersive experiences.
A recent Kantar survey confirms this evolution: the French are drinking slightly less, but spending more for higher quality (SIAL Paris).
A market driven by premiumization and whole beans
Coffee remains France’s number one hot beverage, with an average consumption of 5.4 kg per person per year. It alone shapes a large share of the market, boosted by the boom in specialty coffee and the growing popularity of whole beans for home grinding.
Overall, the French hot beverages market is expected to exceed €4 billion by 2025 (ModelesdeBusinessPlan).
From daily ritual to sensory experience
Tea has become the favorite beverage of the French after water. Today, 2 out of 3 French people report drinking tea regularly, and 1 in 2 also enjoys herbal infusions, a spectacular rise compared to the 2000s, when these habits were three times less common.
On average, tea consumption in France reaches 250 g per person per year, far below traditional tea-drinking nations such as the United Kingdom (2 kg/person/year) or Turkey (3 kg/person/year) (Wikipedia - Tea in Türkiye).
The French show a strong preference for green tea, perceived as a health and wellness drink, while black and white teas remain more niche.
On the market, major players such as Lipton, Twinings, and Tetley continue to dominate, but a new generation of brands, including Les 2 Marmottes and Clipper, is standing out by emphasizing Made in France production, pesticide-free blends, and innovative packaging.
Why exhibiting at SIAL Paris is a game-changer for you
SIAL Paris is the global meeting point for all players in the coffee, tea, and hot beverages industry. In a rapidly evolving market (shaped by premiumization, sustainability, and product innovation) the show represents a unique strategic opportunity for companies in the sector.
By exhibiting at SIAL Paris, you gain exclusive access to an international ecosystem of decision-makers, distributors, importers, and buyers from 205 countries.
You showcase your products in an environment that actively highlights innovation in hot beverages: from specialty coffees and wellness teas to organic infusions, functional drinks, and ready-to-drink solutions.
Participating in SIAL Paris means:
- Boosting your global visibility among major players in retail, foodservice (HoReCa), and specialty distribution;
- Accelerating your business opportunities, with 5,000 top buyers on-site representing over €60 billion in purchasing power;
- Positioning your brand as an innovative and committed player, at the heart of a sector combining pleasure, health, and sustainability;
- Capturing global trends through SIAL Insights studies and the innovations highlighted in the SIAL Innovation competition;
- Gaining enhanced exposure in a fast-growing sector, supported by a targeted visitor base and dedicated visibility both on-site and across SIAL Paris’s digital platforms.
Beyond showcasing trends, SIAL Paris actively promotes companies in the hot beverages sector: through dedicated areas, increased visibility for innovations, qualified business meetings, media coverage, and highlighted CSR initiatives.
By joining SIAL Paris, you anchor your brand in the future of coffee and tea, where the new dynamics of the global market are being shaped.
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