Non-alcoholic drinks are the most innovative food category, accounting for 7.9% of all new products brought out on the market in 2019. And it is in South America and Asia that manufactures are the most innovative! Here is a quick glimpse of the 2019 trends that will break through in 2020.

Worldwide non-alcoholic drinks market

Non-alcoholic drinks make up a market worth $1,040 billion in the world in 2019. This category includes mineral water, fruit juice, sparkling drinks, lemonades, concentrates, energy drinks, iced tea and herbal infusions and functional drinks.

Here, the dominant product is sparkling drinks, accounting for 65% of the market according to Statista. Dominated by brands such as PepsiCo, Coca-Cola and Dr Pepper Snapple, the soda segment nonetheless suffers sometimes from a negative image in the minds of consumers, due to the presence of ingredients such as sugar, artificial sweeteners, colourings or preservatives.

With the pressure of the sugar tax which has now been levied by many countries, drinks brands are seeking to innovate to find more natural alternatives which also reflect the new tastes of consumers.

While North America and Europe appreciate fizzy drinks, the countries in the Asia-Pacific region -Japan, China and India leading the way - prove to be very keen on energy drinks. Together, they account for 30% of the world market which in 2017 amounted to $44.5 billion, according to a report by Polaris Market Research.

But the energy drinks segment still remains marginal. Bottled water, for example is a long way ahead, making up more than a quarter of the worldwide alcohol-free drinks market. This represents $266 billion in revenue in 2018 and 38% growth expected between now and 2023.

In fact, this is the most dynamic market in the sector, enjoying a much more positive image for consumer health than sodas and juices with their high sugar content. Some countries such as Mexico, Poland, Italy, Turkey and Germany are big consumers of bottled water, with more than 70% of their inhabitants being regular drinkers.

The soft drinks market in France

The French non-alcoholic drinks market remains dominated by fizzy drinks. According to data published by Rayon Boissons in April 2019, nearly 1.3 billion litres of cola were consumed in France in 2018, representing approximately 19.5 litres per person.

But French consumers are also increasingly turning towards natural products, for example iced tea. This category, recording strong growth at +11.1%, is now the third largest market segment, with 358.5 million litres sold in France, behind still fruit drinks, which are in second place at 465.3 million litres.

Further back, with 70.3 million litres sold in 2018, energy drinks are also growing. Sales in 2018 were up by 8.9% on 2017, making for the second highest increase in the year after iced tea.

Non-alcoholic drinks at SIAL

In 2018, this sector combined with hot drinks brought together 593 exhibitors at SIAL, among which 94% came from outside France, evidencing the worldwide reach that this event enjoys in the non-alcoholic drinks world.

The stakeholders in this sector find in SIAL the unique opportunity to showcase their products, launch the new products and discover those of their competitors from all around the world.

For manufacturers and sellers of original products, it is also a chance to take part in the SIAL Innovation Awards and compete for the top prize in their respective categories.

At the previous edition, the winner of the non-alcoholic drinks award was the Portuguese firm GL SA and its brand SoNatural for its product Give It a Shot, launched in May 2018. This highly functional drink, based on activated charcoal, ginger, turmeric and cayenne pepper, is consumed like a shot. It was distinguished for its original packaging, its functional properties and its ingredients.

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Other sectors presented at SIAL

SIAL Network


  • Food & Drinks Malaysia - Kuala Lumpur
  • SIAL Canada - Montreal
  • SIAL Canada - Toronto
  • SIAL Paris - Paris
  • SIAL in China - Shanghai
  • SIAL in China - Shenzhen
  • SIAL in India - New Delhi
  • SIAL Interfood - Jakarta
  • Gourmet Selection - Paris
  • Cheese & Dairy products show - Paris
  • Djazagro - Algiers