WHY EXHIBIT IN THE POULTRY & GAME SECTOR?
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Why should you exhibit in the poultry & game sector at SIAL Paris?
A booming global market, an unmissable trade show
Poultry meat plays a major role in the global food market. With consumption steadily rising, poultry now accounts for 21% of global meat trade and is expected to grow by 16% by 2031.
In 2023, global meat production exceeded 360 million tons, with 143 million tons of poultry, confirming its status as one of the most in-demand protein sources. On the international stage, Brazil leads exports with €8.5 billion, followed by the United States, Poland, Germany, and Thailand.
The poultry market’s growth is closely linked to the rise in broiler chicken production, with increasing efforts to improve quality and sustainability. Poultry farmers face new challenges, including the demand for antibiotic-free, organic, and sustainably farmed poultry.
New trends in food innovation are pushing food processing companies to rethink their offerings. From premiumization and organic labels to adapt to evolving consumer expectations, the meat market is transforming rapidly.
A key segment in the French & European markets
Poultry consumption in France & Europe
France remains one of the top markets for poultry consumption, reaching 1.888 million tons in 2022, making it the largest poultry consumer in the EU, ahead of Germany and Spain.
Breakdown of poultry types in France (2022):
- 79% chicken
- 12.8% turkey
- 6% duck
With an average consumption of 20 kg per capita per year, Europe remains one of the most dynamic markets. Some countries report even higher consumption levels, such as Israel (58.2 kg per capita), the United States (49.3 kg), and Malaysia (48.3 kg).
As consumers seek higher-quality and more sustainable meats, poultry farmers are innovating to offer products that meet these expectations. Demand for organic labels, free-range farming, and quality certifications is rapidly increasing.
Advances in food processing technology are now meeting the demands of consumers seeking quality and transparency in food production.
The game meat market in France
Though a niche segment, game meat remains a high-value seasonal product, particularly during the holiday season. In France, approximately 15,000 tons are consumed annually, with 70-80% of the supply imported, mainly from Central Europe and South America.
With growing demand for local and eco-friendly products, some French producers are developing more sustainable farmed game meat supply chains. This trend aligns with an evolving market that values resource conservation while promoting exceptional products.
SIAL Paris: a business accelerator for your company
Exclusive access to global markets
SIAL Paris, the world's largest food show, is a strategic lever for players in the poultry and game sector.
- 92% of visitors are decision-makers or influencers, including :
- Retail buyers from major chains such as Carrefour, Auchan, Intermarché, and Metro, all present at the last edition of SIAL Paris.
- Importers, wholesalers, and foodservice distributors, including chains like McDonald’s, Quick, Taco Bell, and other collective catering and snacking businesses.
- Hospitality and restaurant industry (CHR) professionals, including Accor Group and independent establishments.
- With 70% of international visitors from 194 countries, SIAL Paris provides unique export development opportunities.
A hub for food innovation
Since 1996, SIAL Innovation has been the world’s largest showcase for food innovation.
In 2024, our experts selected more than 2,400 new products and presented them to a qualified audience seeking the latest trends and advancements in the meat sector and poultry/game processing technologies.
Focus on the key market trends
- Sustainable poultry farming (carbon footprint reduction, animal welfare, enhanced traceability).
- Premiumization of meat and poultry products (premium certifications, sustainable sourcing, quality label enhancement).
- Processed products with new cutting and seasoning techniques, enhancing the catering and foodservice markets.
- The rise of ready-to-eat meat products (premium snacking).
- Advanced preservation technologies, extending shelf life while maintaining nutritional properties.
SIAL Paris is the essential event for companies looking to anticipate market trends and accelerate their growth.
An unmissable food trade show in France
- 285,000 participants and worldwide media coverage to maximize your visibility.
- A unique food trade show to raise your profile and generate qualified leads.
Join the market leaders at SIAL Paris
Don't miss this unique opportunity to showcase your products at the food industry's biggest trade fair!