Exhibit at SIAL Paris: one trade show, thousands of markets

  • 295 000 visitors from 194 countries
  • 5,000 top buyers expected
  • High visibility guaranteed

 

SIAL Paris is the unrivaled meeting place for global food industry decision-makers: buyers, distributors, importers, wholesalers, food service buyers, …

I want to set up a booth
Conversation between two participants during a Top Buyer meeting at SIAL Paris.

4 reasons to exhibit at SIAL Paris 2026

Rapid return on investment

  • 136 contacts/stand on average
  • 88% of 2024 exhibitors signed contracts with new countries

Unparalledled exposure

  • 295,000 visitors expected
  • 18 million people reached by our marketing campaigns

Top decision-makers

  • 5,000 highly motivated top buyers with €60 billion in purchasing power

Additional visibility

  • 2,500 products submitted to SIAL Innovation in 2024 and 600 products selected
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Join them and take advantage of these unique opportunities

8 out of 10 2024 exhibitors intend to exhibit again at SIAL Paris

Key numbers

295 000
professionals expected
194
countries represented, 40% of which are outside Europe
92%
of visitors play a key role in purchasing decisions.
75%
of top buyers have an individual purchasing power of more than €10 million
90%
of visitors were satisfied and plan to return in 2026

What participants love at SIAL Paris

And why they come back!

The convenient sector-by-sector layout, unbeatable opportunities, and outstanding international visibility:

Testimonial from a top buyer at SIAL Paris 2024
"SIAL Paris is the perfect trade show for meeting new suppliers, finding inspiration, and brainstorming with existing suppliers. What’s more, SIAL Paris is organised by business sector, which is very practical: other trade shows are organised by country, which complicates things because you have to run from one side to the other."
Madelaine KASTBERG
DAGAB
Smiling portrait of Madelaine Kastberg, standing in front of brightly lit booths at a professional trade show
Outdoor signage at SIAL Paris with international advertising panels, wooden benches, and a modern wooden structure

A visibility credit - stand out like never before

In 2026, two features of SIAL Paris will give visitors exceptional and seamless and access to your products.

Firstly, we’re keeping the sector-by-sector organization that was highly appreciated by both exhibitors and visitors in 2022.

Secondly, we’re offering a visibility credit valued at 5% of the price of your stand. Grow your brand awareness and reach new markets by applying your credit to using some of our extensive selection of print and digital communication tools including webinars, internet banners, catalogue entries, and event sponsorship.

Tap the expertise of our team any time before October 2026 to help you choose the tools best suited to meeting your objectives and enhancing your business success before, during and after the show.

I want to learn more

30 years of SIAL Innovation, the competition that boosts your reputation

Place your innovative products at the heart of the global market

In 2026, the SIAL Innovation competition celebrates 30 years of excellence in establishing itself as the quintessential springboard for showcasing leading products in the agri-food sector.

Be among the 2,500 selected innovations and benefit from exceptional visibility among international decision-makers, buyers and specialised media who follow this competition to identify the next trends in the global market.

Your product will not only be displayed: curious buyers can taste them at SIAL Tastings, offering visitors that unique sensory experience that transforms discovery into concrete business opportunities.

Exclusively dedicated to exhibitors, this free competition also allows winners to join the prestigious World Champions Tour: their products will receive exceptional exposure at all SIAL trade shows (Canada, China, Indonesia, India,and Malaysia) for a full year after the Paris show.

This unique global showcase opens up unrivaled international business opportunities for winners to conquer new markets across all continents.

Increase your chances of securing new international partnerships!

Book your stand now to participate in the SIAL Innovation competition.

I wish to be contacted
SIAL Innovation award ceremony with winners on stage surrounded by yellow confetti.

Enjoy unprecedented media coverage

5000+
French and international press coverage
755
journalists in attendance
46
partner content creators
127
media partners in 43 countries
20
international press meetings organised
I want to book a booth
Aerial view of Paris Nord Villepinte Exhibition Centre during SIAL, showing the halls, walkways, and landscaped areas.

SIAL Paris 2026: a strategic location in the global capital of food

SIAL Paris takes place at the Parc des Expositions de Villepinte, strategically located between the center of Paris and Roissy-Charles-de-Gaulle Airport.

Are you staying in Paris? Take advantage of the shuttle buses connecting the capital to SIAL Paris: departures are every 10 minutes, both ways. Travel in comfort in a coach and turn each journey into an opportunity to network with other professionals attending the show!

FAQ

  • How can I contact you?
    If you have a question or need more information, contact us via our form or call +33 1 76 77 13 33.
  • What is included in my registration?

    Registration includes:

    • A stand (equipped or not, depending on the offer)
    • one badge per 4m² allocated for the entire duration of the 5-day event
    • a marketing pack (badges, invitations, badge readers)
    • 5% visibility credit
    • free participation in our competitions: SIAL Innovation and SIAL For Change
    • access to the SIAL Paris matchmaking tool
    • access to events (SIAL Innovation, SIAL Taste, SIAL Start-up, SIAL Talks, etc.).
  • Are there any reduced rates?
    You can save more than 7% on the standard rate by booking before 28 February 2026 (€346/m² instead of €376/m²).
  • If I am an exhibitor and need a VISA, what should I do?
    You can apply for a visa when you request your badge in your customer area. Once you've secured your stand, request your name badge via your account page. A visa letter attached to your name will be generated automatically. Please note each letter must be linked to a personal badge.