Whether to win the hearts and minds of new consumers, eat into the market share of the competition, retain market leadership, uphold an image or simply survive in a highly competitive environment, all brands have to innovate.
Firms today seek to fulfil the needs and wants of consumers who are both well informed and responsible. From the packaging revolution to new sophistication in age-old foodstuffs, and from consideration for animal welfare to product convenience, SIAL offers you, in collaboration with the Global Innovation Report compiled by Protéines XTC, the propositions of food firms worldwide in response to new trends.