KANTAR TNS is one of the world’s largest research agencies with experts in over 80 countries. We provide actionable insights to help companies make impactful decisions and drive growth.
With expertise in market understanding, innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimise and activate the moments that matter to drive growth for their business.
We are part of KANTAR, one of the world’s leading data, insight and consultancy companies.
XTC World Innovation
XTC was created to serve manufacturers, distributors and service providers involved in the development and sale of new consumer goods, particularly in the food category. In 1995, XTC launched XTCscan, the first online global food innovation database, as well as the XTC Trends Tree, a tool used for segmenting today’s global food trends. Using these exclusive tools, XTC developed the Food Innovation Lab, an approach for generating innovative concepts that are particularly effective, fast and economical.