It’s really simple! SIAL Paris is the leading international event for the food market.
“We feature more than 20 sectors. We help exhibitors generate an additional 6 months of turnover. And one-third of professionals sign contracts during the exhibition. SIAL Paris clearly offers opportunities to those who take the plunge. You need only attend once to understand that the hype is real.”
Aude Chabanier, SIAL Network Sales Director
50 years of expertise
SIAL Paris makes use of two incredible assets to inspire products and promote innovation: 50 years of expertise in the agro-food market and Paris! Oui, Paris. City of light and gastronomic capital, Paris also ranks high in the number of professional shows hosted. Not to mention that Paris is the second most-visited city on the planet! Getting back to SIAL Paris 2016. What should you expect for the next show? “An even greater commitment from everyone involved to understand, exchange, listen, and support. Our ambition is to strengthen our networks while creating a feeling of pride and membership to the SIAL community”, says the SIAL Network Sales Director. Is this so surprising given that 87% of exhibitors at the 2014 show said they planned on participating again in 2016?
Among the events that will attract the audiences’ attention and create the most media buzz are several must-attend events like SIAL Innovation, World Tour, Wine & Food Lab, In-Food Centre, and of course World Summit. A bit of advice to prepare for these events? “We’ve noticed over the years that a successful SIAL is a SIAL that is prepared well in advance to take full advantage of all the opportunities on offer. We’ve got a lot of new things in store for our clients this year, and I invite them to join us straight away as SIAL Paris 2016 starts now!”
These two leading sectors in the “fresh food” business totalled more than 1,000 exhibitors in 2014, or 15% of the SIAL Paris 2014 offer. Two sectors that will therefore dominate in 2016.
Among the top events that will certainly spice things up are the interviews and seminars, special promotional campaigns, and of course, happy hours and fantastic events at La Cuisine!