SIAL Paris: meet retailers, food and foodservice professionals at SIAL Paris

Meet retail, food industry and foodservice buyers

Published on by the SIAL Paris team - updated on

Retailers, agri-food manufacturers, foodservice professionals... Paris will be the food capital of the world on 16–20 October 2016. This is a unique opportunity to share your views with other agri-food players, develop new markets and raise your global profile.

SIAL Paris brochure

Retail and manufacturing decision-makers within your reach

Professionals from distribution represent about half of the exhibition visitors
Meet the decision makers

Professionals from distribution represent about half of the exhibition visitors

SIAL Paris / MJM Conseil
The food industries will be at the show as well as foodservice professionals.
SIAL Paris visitors

The food industries will be at the show as well as foodservice professionals

Importers/exporters, wholesalers, traders/dealers, central purchasing groups, medium- and large-scale retail stores, hard discount stores, retail trade, gourmet food stores, wine merchants – professional distributors represent more than half of all SIAL visitors.

Don’t miss this opportunity to formalise contracts, get your products listed and book new orders. Some 70% of SIAL visitors are involved in the industry’s purchasing process.

SIAL Paris 2014 exhibitors declare that they generated 5.5 months of extra turnover on leaving the exhibition.*

*Source: TNS Sofres / SIAL Paris 2014

Share your views with the world’s agri-food professionals

Some 155,766 visitor entries were recorded for the 2014 exhibition, 71% of whom were international visitors from 194 countries.

Objective: export

  • More than 8 out of 10 exhibitors come to SIAL Paris to develop their export markets.*
  • Some 84% of exhibitors confirm the role of SIAL Paris as an export and networking platform.*

*SourceTNS Sofres / SIAL Paris 2014

“SIAL, a true springboard”.

“For a brand that is experiencing fast growth and seeks international brand awareness, SIAL is an unmatched sounding board. Throughout the five days of the exhibition, we welcomed an impressive number of visitors from all over the world on our two stands – one dedicated to dry goods, the other to dairy products. These visitors included major European and Asian export clients. To strengthen our business relationships, what can obviously be better than meeting these partners at the exhibition, enabling them to discover almost our entire offering on the spot. SIAL also provided us with the opportunity to make new contacts. Since the end of the show, Michel & Augustin has established business in a 22nd country: Hungary. We will soon develop business in Brazil and Thailand too. This is very positive!  SIAL 2014 was an amazing springboard for us, and we are still reaping the benefits of our attendance.”

Antoine Chauvel 
Export Manager / Michel & Augustin

SIAL Paris Top 10 visiting countries

Visitor countries are headed by France, followed by Italy, Spain and Great Britain. The USA ranks eighth and China tenth. Brazil is in twelfth position and Thailand and Turkey are now in the Top 15.

A statistical breakdown reveals the predominance of visitors from the European Union (34%, excluding France). Asia and Oceania represent 10% of the visitor contingent, ranking second in numbers after Europe.

The Middle East comes next, with 7%, and Africa, South America and North America complete the picture, with 6%, 5% and 3% respectively of the total number of visitors.

Sharing, entertainment and efficiency

The show is the most effective way of making face-to-face contacts and doing business.

Exhibitors state that they made 200 contacts on average, one third of whom were new. And 8 out of 10 exhibitors highlight the quality of these contacts.*

*Source: TNS Sofres / SIAL Paris 2014

SIAL Paris is also the right time to get information on the agri-food sector:

A true discussion arena to share ideas and gather information
SIAL TV: conferences and debates

A true discussion arena to share ideas and gather information

SIAL Paris / MJM Conseil
  • Share views with distribution, food industry and foodservice professionals who visit the exhibition and other suppliers who, like you, display products of their own
  • Attend the various highlights organised at the show: round tables, interviews and conferences
  • Find inspiration: SIAL Innovation identifies the food trends, World Tour reveals consumption trends in 28 countries, La Cuisine stages culinary demonstrations, and more.

Book your stand

SIAL Paris brochure

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