Wine products at SIAL Paris

Develop your wine and spirits business

Published on by the SIAL Paris team - updated on

Are you looking for distributors capable of developing your wine and spirits market? Do you want to highlight your innovative drinks? SIAL Paris will help you to meet buyers from all over the world and to raise your international profile.

Display your alcoholic beverage products to professionals from distribution

Présentez vos Vins et Spiritueux au SIAL Paris
Exhibit your wines and spirits at SIAL Paris

An exhaustive array of wine et spirits products are exhibited at SIAL Paris: Aperitifs, liqueurs, spirits and eaux de vie, unfortified sweet wines, sparkling and still wines.

  • 76% were international companies (16 countries)*
  • France, Italy, Spain: Top exhibiting countries*
  • More than 100 exhibitors among whom 50% highlighted the quality of their visitors
  • From 2014: the Wine & food Lab has helped professionals meet each other, discover and taste food, and food and drink pairing

Is your beverage innovative? Highlight it thanks to SIAL Innovation

Innovative products and global food trends
SIAL Innovation

Innovative products and global food trends

The SIAL Innovation Observatory reveals the show’s innovative offering and analyses consumer trends. Seen by 2 visitors in 3!

  • 80% of the participating companies highlighted the strategic role of SIAL Innovation to promote their products.
  • 25 products of the sector entered the 2014 session*.

A few examples of new Wines and Spirits selected in 2014

  • aRhumatik by RHUMS & PUNCHS ISAUTIER (FR): Rum based cocktail with stevia extract. No added sugar.
  • Mini Wine Pack by INNO'VO/Secret de Lou (FR): Cooking wine in a light and convenient 25cl pouch. Unbreakable. Reclosable.

The following attended SIAL Paris in 2014

2014 exhibiting companies included

Alcordistillery (EE), Alma Mater Wine (FR), Branchereau (FR), Cap Portugal (PT), Cellier Revigny (FR), Champagne B. Robert (FR), Champagne Charles Collin (FR), Champagne Pierre Legras (FR), Chateau Maison Noble (FR), Destilerias La Huertana (ES), Diamond Holding (RU), Grandes Distilleries Peureux (FR), Eugene Ellia (FR), Fabulous Brand (FR), Grands Chais de France (FR), Interwine (DE), J. Garcia Carrion (ES), Katlenburger (DE), Mezcal Rey Zapoteco (MX), Quinta das Arcas (PT), Tremols & Sons (DO), Vini Tonon (IT), Swiss Luxury Food & lifestyle Products (CH), X-Premium (PT))…

Who are the buyers who come especially for you at SIAL Paris?

  • Wine and spirits at SIAL Paris: 158 new contacts on average welcomed on the stands in 2014
    Wine and Spirits

    158 new contacts on average welcomed on the stands in 2014

    12% come mainly for this sector*
  • 98% were satisfied of their visit of the sector*
  • An average of 434 contacts per stand in the sector with 158 new ones*
  • 71% are international

*2014 figures - source:2014 Visitor Survey

The following attended SIAL Paris in 2014

Aeon (JP), Ahold (NL), Aldi (DE), Auchan (FR), Carrefour (FR), Casino (FR), Costco (US), Edeka (DE), La Grande Epicerie (FR), Lavinia (FR), Leclerc (FR), Lidl & Schwarz (DE), Metro (DE), Nicolas (FR), Rewe (DE), Safeway (US), Seven & I (JP), Target (US), Tesco (GB), The Kroger (US), Wal-Mart (US), Wesfarmers / Coles (AU), Woolworths (AU)

Gain record-breaking visibility and take advantage of SIAL Paris

  • More than 50 worldwide promotional agents, covering 80 countries
  • 6 press conferences in France and in 20 other countries
  • 500,000 invitations distributed, 20 postal and e-mail campaigns segmented by target (retail, foodservice, agri-food, fresh produce purchasers, wine buyers, etc.)
  • A strong presence on the social networks
  • 1,500 journalists present for the 5 days of the show*
  • More than 6,500 media spin-offs (press/radio/TV) in France and worldwide
  • Considerable political mobilisation: 120 official delegations, 4 French ministers, 22 foreign ministers and 70 ambassadors*… with a stronger mobilisation in 2016 as the show will open on the WORLD FOOD Day (by UN)

In addition to overall exhibition promotion, take advantage of sector-specific communication thanks to a large-scale media plan.

700 appearances in more than 400 on- and off-line media in France and worldwide (42 countries) including: Rayon Boissons (FR), Beverage Manager (DE), Drink’N Food (IT), LSA (FR), Largo Consumo (IT), Rundschau Für Den Lebensmittelhandel (DE), Linéaires (FR) Distribucion Actualidad (ES), Market Zoom (GR), Check Out (IE), Supermarket News (NZ), Dunya Gida (TR), The Grocer (GB), Neorestauration (FR), L’Hôtellerie Restauration (FR), Catering (BE), Caternews (ES)...

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