Develop your poultry business

Published on by the SIAL Paris team - updated on

Are you looking for distributors capable of developing your poultry market? Do you want to highlight your innovative products? SIAL Paris will help you to meet buyers from all over the world and to raise your international profile.

Display your poultry to professionals from distribution

Develop your business by taking part in SIAL Paris
Poultry and game

Develop your business by taking part in SIAL Paris


An exhaustive array of poultry of all types is exhibited at SIAL Paris: hens and chickens, poultry and game including cockerels, turkeys, other poultry, rabbits, and fresh foie gras (and products such as offal and giblets, poultry fat, cuts, etc.).

  • 119 exhibitors*
  • 70% were international companies (22 countries)* 
  • Belgium, Brazil, The Netherlands: Top exhibiting countries*

Is your product innovative? Highlight it thanks to SIAL Innovation

Innovative products and global food trends
SIAL Innovation

Innovative products and global food trends

The SIAL Innovation Observatory reveals the show’s innovative offering and analyses consumer trends. Seen by 2 visitors in 3!

  • 80% of the participating companies highlighted the strategic role of SIAL Innovation to promote their products.
  • 4 products of the sector entered the 2014 session*.

A few examples of new Poultry selected in 2014

  • Black C - a chicken with character by BODIN (FR)
  • Chicken breast in a tin by AVES NOBLES (ES): Canned low fat chicken breast. No additives. Gluten free. Ideal for consumption on the go. To eat in salads or sandwiches.

The following attended SIAL Paris in 2014

2014 exhibiting companies included

2 sisters Storteboom B.V. (NL), AJC International (US), Arrivé (FR), Banvit (TR), Brf-Brasil Foods (BR), Caillor (FR), Cepa (Centro Empresas Procesadoras Avicolas (AR), Dutch Food Experts Bvba (BE), Europa Cuisson (BE), Gram France (FR), Kappers Foods (TR), Kipco Damaco (BE), Landgefluegel FG Vertriebsgesellschaft (DE), LDC (FR), Les Volailles de Kerana (FR), Loeul Et Piriot (FR), MHP (UA), Moy Park France (FR), Plukon Mouscron SA (BE), Polskie Mieso i Wedliny Lukosz Sp Zo (PL), Profuma (BE), Ronsard (FR), Rudvila (LIT), Savel (FR), Wiesenhof International Gmbh (DE)

Who are the buyers who come especially for you at SIAL Paris?

  • An average of 82 new contacts per stand in the sector*
  • 97% were satisfied with their visit of the sector*
  • 71% are international* 
  • 19% come mainly for this sector

*2014 figures - source: 2014 Visitor Survey 

The following attended SIAL Paris in 2014

119 exhibitors displayed Poultry products at SIAL Paris in 2014
Do what they do!

119 exhibitors displayed Poultry products at SIAL Paris in 2014


Aeon (JP), Ahold (NL), Aldi (DE), Auchan (FR), Bigard Distribution (FR), Hugo Desnoyer (FR), Carrefour (FR), Casino (FR), Costco (US), Edeka (DE), Grande Boucherie du Molard (CH), Halles d’Auchan (FR), Leclerc (FR), Lidl & Schwarz (DE), Metro (DE), Rewe (DE), Safeway (US), Seven & I (JP), Target (US), Tesco (GB), The Kroger (US), Wal-Mart (US), Wesfarmers / Coles (AU), Woolworths (AU)

Gain record-breaking visibility and take advantage of SIAL Paris

  • More than 50 worldwide promotional agents, covering 80 countries
  • 6 press conferences in France and in 20 other countries
  • 500,000 invitations distributed, 20 postal and e-mail campaigns segmented by target (retail, foodservice, agri-food, fresh produce purchasers, wine buyers, etc.)
  • A strong presence on the social networks
  • 1,500 journalists present for the 5 days of the show*
  • More than 6,500 media spin-offs (press/radio/TV) in France and worldwide
  • Considerable political mobilization: 120 official delegations, 4 French ministers, 22 foreign ministers and 70 ambassadors*… with a stronger mobilization in 2016 as the show will open on the WORLD FOOD Day (by UN)

In addition to overall exhibition promotion, take advantage of sector-specific communication thanks to a large-scale media plan.

700 appearances in more than 400 on- and off-line media in France and worldwide (42 countries) including: Rayon Boissons (FR), Beverage Manager (DE), Drink’N Food (IT), LSA (FR), Largo Consumo (IT), Rundschau Für Den Lebensmittelhandel (DE), Linéaires (FR) Distribucion Actualidad (ES), Market Zoom (GR), Check Out (IE), Supermarket News (NZ), Dunya Gida (TR), The Grocer (GB), Neorestauration (FR), L’Hôtellerie Restauration (FR), Catering (BE), Caternews (ES)...

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